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Balu Raghavan

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Group Product Manager at Adobe · creator economy, monetisation

Works at
Adobe
Location
Hyderabad, India · IST (UTC+5:30)
Experience
9+ years experience
Education
Christ University
Languages
English, Hindi, Telugu
Advising
Message Connect

Overview

Currently at Adobe, where I lead creator tools with a team of 8. Took creator activation from 21% to 43% in three quarters. Board member at a local non-profit.

Good reasons to reach out
  • Advice on creator tools
  • Questions about creator tools
Please don't message about
  • Courses and coaching offers
  • SEO and link-building offers
  • Sales demos

Fastest replies in the morning

Skills
monetisationcontentcreator economymobilecommunity
AdvisingOpen to advising
closes in 3 months

Open to advising seed teams on mobile

Topics
creator tools, content, mobile
Format
Calls
Terms
Paid
Capacity
Two calls a month
Best for
Engineers moving into leadership

9 years of creator tools. Can review plans, decks and hiring loops.

Hyderabad, India · remote OKmobilecontentcommunity
Open

Experience

  1. Group Product Manager
    Jun 2022 - Present
    Adobe · 4 yr 5 mo · Full-time · Hyderabad, India
    • Ran 197 customer interviews before writing the first spec.
    • Killed 6 features nobody used and shipped the 3 that customers asked for.
  2. Associate Product Manager
    Nov 2019 - Jun 2022
    Morgan Stanley · 2 yr 7 mo · Full-time · Hyderabad, India
    • Grew creator revenue from $2 million to $57 million ARR.
    • Ran 174 customer interviews before writing the first spec.
  3. Associate Product Manager
    Jun 2017 - Jul 2019
    Nykaa · 2 yr 1 mo · Full-time · Hyderabad, India
    • Cut time-to-first-value for new creator customers from 12 days to 3.

Projects

Open-source monetisation toolkit
2024

A small library for creator tools that 177 developers star on GitHub.

Write-up: creator tools in practice
2023

A long-form guide to creator tools for people starting out.

References

No references yet.

Education

  1. Christ University
    BBA, Economics
    2012 - 2016

Details

Compensation expectations
What they are targeting for their next role.
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Direct contact details
Direct email and a scheduling link.
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