Beatriz Rocio Navarro

Data Analyst at Airbus · incrementality, attribution

Airbus

Barcelona, Spain · CET (UTC+1)

1+ years experience

Humboldt University of Berlin

English, Spanish

Messaging unavailable

Overview

I work on marketing analytics at Airbus in Barcelona. Built the marketing science models now used in 10 product decisions a quarter. Wrote the metric definitions the leadership team reviews every week. Most at home with incrementality and SQL. Parent of two, so mostly sleep-deprived.

Good reasons to reach out

Second opinions on Looker decisions
Questions about marketing analytics

Please don't message about

Unpaid work or spec projects
Data broker offers
Offshore staffing offers

Skills

SQLLookerincrementalityattributionmarketing mix modellingR

Experience

Data Analyst
Oct 2025 - Present
Airbus · 1 yr · Full-time · Barcelona, Spain
- Taught SQL to 199 non-analysts.
- Replaced 53 hand-built dashboards with one metrics layer people trust.

Projects

Conference talk: lessons from marketing science

2024

What went wrong and what worked while scaling marketing analytics.

References

No references yet.

Education

Humboldt University of Berlin
BA, Physics
2021 - 2024

Details

Compensation expectations

What they are targeting for their next role.

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Direct contact details

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