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Ben Hoffmann

Sample profile

Associate Product Manager at Wise · Onboarding and activation

Works at
Wise
Location
Munich, Germany · CET (UTC+1)
Experience
1+ years experience
Education
Humboldt University of Berlin
Languages
English, German

Overview

Currently at Wise, where I work on onboarding and activation. Ran 176 customer interviews before writing the first spec. Launched the growth product in 3 markets. Most at home with SQL and experimentation.

Good reasons to reach out
  • Second opinions on user research decisions
  • Questions about onboarding and activation
Please don't message about
  • Generic networking requests
  • Offshore staffing offers
  • Crypto token projects

Fastest replies in the morning

Skills
user researchexperimentationSQLgrowthlifecycle

Experience

  1. Associate Product Manager
    Oct 2025 - Present
    Wise · 1 yr 1 mo · Full-time · Munich, Germany
    • Grew growth revenue from $8 million to $21 million ARR.
    • Killed 8 features nobody used and shipped the 3 that customers asked for.

Projects

Side project: a commute planner
2025

Built with growth and user research. 1751 people used it last year.

Write-up: onboarding and activation in practice
2022

A long-form guide to onboarding and activation for people starting out.

References

No references yet.

Education

  1. Humboldt University of Berlin
    BA, Computer Science
    2022 - 2025

Details

Compensation expectations
What they are targeting for their next role.
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Direct contact details
Direct email and a scheduling link.
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