Benjamin Chapman

S

Analytics Manager at Slate Pay | ex-Workday

Slate Pay
London, UK · GMT (UTC+0)
8+ years experience
University of Oxford
English
Messaging unavailable

Overview

Analytics Manager at Slate Pay, focused on marketing analytics. Wrote the metric definitions the leadership team reviews every week.

Good reasons to reach out
  • Questions about marketing analytics
  • Working sessions on incrementality
Please don't message about
  • Offshore staffing offers
  • Courses and coaching offers
  • Crypto token projects

Prefers short, specific messages

Skills
RLookerattributionincrementalitySQLmarketing mix modelling

Experience

  1. Analytics Manager
    Feb 2025 - Present
    Slate Pay · 1 yr 8 mo · Full-time · London, UK
    • Taught SQL to 60 non-analysts.
    • Wrote the metric definitions the leadership team reviews every week.
  2. Senior Data Scientist
    Oct 2022 - Feb 2025
    Workday · 2 yr 4 mo · Full-time · London, UK
    • Built the marketing science models now used in 3 product decisions a quarter.
  3. Data Scientist
    Jul 2020 - Oct 2022
    ASOS · 2 yr 3 mo · Full-time · London, UK
    • Replaced 63 hand-built dashboards with one metrics layer people trust.
    • Wrote the metric definitions the leadership team reviews every week.
  4. Data Scientist
    Oct 2018 - Jul 2020
    Barclays · 1 yr 9 mo · Full-time · London, UK
    • Wrote the metric definitions the leadership team reviews every week.

Projects

Write-up: marketing analytics in practice
2025

A long-form guide to marketing analytics for people starting out.

Side project: a commute planner
2022

Built with R and attribution. 876 people used it last year.

References

No references yet.

Education

  1. University of Oxford
    BA, Physics
    2014 - 2017

Details

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