Benjamin Ethan Sim

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Content Marketing Lead at SEEK | ex-LINE

SEEK
Shenzhen, China · CST (UTC+8)
7+ years experience
Melbourne Business School
English, Mandarin
Open to work
Messaging unavailable

Overview

Content Marketing Lead at SEEK, focused on content and SEO. Built a library of 825 articles that still drives sign-ups. Most at home with CAC/LTV and copywriting. Home cook with strong opinions about biryani.

Good reasons to reach out
  • Roles in content and SEO
  • Thoughtful intros to people in my field
Please don't message about
  • Crypto token projects
  • Paid follower schemes
  • Agency or outsourcing pitches

Replies between meetings, usually same day

Skills
analyticscopywritingCAC/LTVcontent strategyeditorial
Open to workLooking for a role
closes in 3 months

Next role: Content Marketing Lead in robotics, Shenzhen or hybrid

Target roles
Content Marketing Lead
Level
Senior
Industries
AI infrastructure, Logistics
Work mode
Remote
Available
From next quarter
Work authorization
Authorized to work in China
What I'm looking for
Scope to lead content and SEO work, with a manager who gives direct feedback.
Not interested in
Crypto

7 years in content and SEO. Strongest at CAC/LTV and content strategy. Serving notice now.

Shenzhen, Chinacopywritingcac/ltveditorial
Open

Experience

  1. Content Marketing Lead
    Feb 2025 - Present
    SEEK · 1 yr 8 mo · Full-time · Shenzhen, China
    • Launched 10 campaigns, 3 of them in new markets.
    • Hired and trained a content team of 7.
  2. Growth Marketing Manager
    Aug 2023 - Feb 2025
    LINE · 1 yr 6 mo · Full-time · Shenzhen, China
    • Grew organic traffic from 165k to 1700k monthly visits.
    • Launched 16 campaigns, 3 of them in new markets.
  3. Growth Marketing Manager
    Dec 2021 - Aug 2023
    Samsung Electronics · 1 yr 8 mo · Full-time · Shenzhen, China
    • Built a library of 445 articles that still drives sign-ups.
  4. Marketing Associate
    Mar 2020 - Dec 2021
    Xero · 1 yr 9 mo · Full-time · Shenzhen, China
    • Launched 4 campaigns, 5 of them in new markets.

Projects

Conference talk: lessons from content
2024

What went wrong and what worked while scaling content and SEO.

References

No references yet.

Education

  1. Melbourne Business School
    MBA, Business Administration
    2021 - 2023
  2. Chulalongkorn University
    BEng, Marketing
    2014 - 2018

Details

Compensation expectations
What they are targeting for their next role.
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Direct contact details
Direct email and a scheduling link.
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