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Overview
Currently at Twilio, where I work on content and SEO. Built a library of 178 articles that still drives sign-ups. Before that: Block and Apple. Most at home with analytics and editorial.
Good reasons to reach out
- Second opinions on editorial decisions
- Working sessions on analytics
Please don't message about
- SEO and link-building offers
- Agency or outsourcing pitches
Usually replies within a day
Skills
analyticseditorialcontent strategycopywriting
Experience
- Content Marketing LeadApr 2022 - PresentTwilio · 4 yr 7 mo · Full-time · Miami, FL
- Grew organic traffic from 56k to 423k monthly visits.
- Hired and trained a content team of 4.
- Rebuilt the content reporting so every rupee and dollar of spend is traceable.
- Growth Marketing ManagerJan 2020 - Apr 2022Block · 2 yr 3 mo · Full-time · Miami, FL
- Launched 9 campaigns, 5 of them in new markets.
- Marketing AssociateOct 2017 - Jan 2020Apple · 2 yr 3 mo · Full-time · Miami, FL
- Launched 15 campaigns, 5 of them in new markets.
- Marketing AssociateOct 2016 - Oct 2017Visa · 1 yr · Contract · Miami, FL
- Built a library of 499 articles that still drives sign-ups.
- Grew organic traffic from 81k to 1429k monthly visits.
References
No references yet.
Education
- Northwestern UniversityBA, Journalism2011 - 2015
Details
Compensation expectations
What they are targeting for their next role.
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Direct contact details
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