Bianca Victoria Rojas

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Co-founder & CTO at Cinder Care · Supply chain software · operations, enterprise sales

Cinder Care
Miami, FL · ET (UTC-5)
5+ years experience
Booth School of Business
English
Messaging unavailable

Overview

Building Cinder Care in Miami - supply chain software. Previously built and sold a small supply chain software company. Most at home with enterprise sales and SaaS. I mentor first-time managers when I can.

Good reasons to reach out
  • Questions about supply chain software
  • Working sessions on enterprise sales
  • Thoughtful intros to people in my field
Please don't message about
  • Offshore staffing offers
  • Unpaid work or spec projects
  • SEO and link-building offers
Skills
operationsenterprise saleslogisticsSaaS

Experience

  1. Co-founder & CTO
    Aug 2025 - Present
    Cinder Care · 1 yr 2 mo · Full-time · Miami, FL
    • Grew the team to 55 people across 5 countries.
    • Raised $14 million across 2 rounds.
  2. Sales Manager
    Mar 2023 - Aug 2025
    Wayfair · 2 yr 5 mo · Full-time · Miami, FL
    • Opened 7 new logos over $3 million ACV in the region.
    • Shortened the enterprise sales cycle from 11 months to 3.
  3. Partnerships Manager
    Oct 2021 - Mar 2023
    LinkedIn · 1 yr 5 mo · Full-time · Miami, FL
    • Closed 187% of quota two years running.

Projects

Supply chain software benchmark
2023

Reproducible benchmarks comparing enterprise sales and SaaS on real workloads.

References

No references yet.

Education

  1. Booth School of Business
    MBA, Business Administration
    2020 - 2022
  2. University of Illinois Urbana-Champaign
    BS, Business Administration
    2016 - 2020

Details

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