Shoaib Adil Lakdawala

Overview

CMO at Cinder Care, focused on B2B demand generation. Rebuilt the demand gen reporting so every rupee and dollar of spend is traceable. Generated $30 million of qualified pipeline in a year. Before that: Bajaj Finserv and InMobi. Most at home with demand generation and webinars.

Experience

1. CMO

   Oct 2025 - Present
   Cinder Care · 1 yr · Full-time · Pune, India
   • Reduced cloud spend on product security by 35% in two quarters.
   • Built the experimentation framework 20 product teams use to ship changes safely.
2. Marketing Associate

   May 2022 - Oct 2025
   Bajaj Finserv · 3 yr 5 mo · Full-time · Pune, India
   • Launched 20 campaigns, 5 of them in new markets.
3. Senior Brand Manager

   Apr 2019 - May 2022
   InMobi · 3 yr 1 mo · Full-time · Pune, India
   • Generated $20 million of qualified pipeline in a year.
4. Marketing Associate

   Jun 2015 - Apr 2019
   Deloitte · 3 yr 10 mo · Full-time · Pune, India
   • Launched 18 campaigns, 3 of them in new markets.
5. Marketing Associate

   Apr 2013 - Jun 2015
   MakeMyTrip · 2 yr 2 mo · Full-time · Pune, India
   • Generated $21 million of qualified pipeline in a year.
   • Launched 13 campaigns, 2 of them in new markets.

No references yet.

Education

1. NIT Trichy

   B.Tech, Psychology
   1992 - 1996