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Overview
Content Marketing Lead at Hyundai Motor, focused on content and SEO. Rebuilt the content reporting so every rupee and dollar of spend is traceable. Before that: PropertyGuru and Toyota. Most at home with analytics and copywriting. Outside work: long runs and longer podcasts.
Good reasons to reach out
- Questions about content and SEO
- Thoughtful intros to people in my field
- Second opinions on consumer insight decisions
Please don't message about
- Agency or outsourcing pitches
- Offshore staffing offers
- Crypto token projects
Replies on weekday evenings
Skills
analyticscopywritingeditorialcontent strategyconsumer insight
Experience
- Content Marketing LeadJun 2025 - PresentHyundai Motor · 1 yr 5 mo · Full-time · Sydney, Australia
- Built a library of 183 articles that still drives sign-ups.
- Hired and trained a content team of 7.
- Marketing AssociateJul 2023 - Jun 2025PropertyGuru · 1 yr 11 mo · Full-time · Sydney, Australia
- Built a library of 537 articles that still drives sign-ups.
- Launched 4 campaigns, 4 of them in new markets.
- Marketing AssociateOct 2022 - Jul 2023Toyota · 9 mo · Full-time · Sydney, Australia
- Built a library of 740 articles that still drives sign-ups.
References
No references yet.
Education
- Tsinghua UniversityBEng, Communications2018 - 2022
Details
Compensation expectations
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Direct contact details
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