Brian Snyder

Overview

Currently at Air Canada, where I work on content and SEO. Built a library of 419 articles that still drives sign-ups. Rebuilt the content reporting so every rupee and dollar of spend is traceable. Most at home with analytics and content strategy. I speak at conferences a couple of times a year.

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Experience

1. Content Marketing Lead

   May 2023 - Present
   Air Canada · 3 yr 5 mo · Full-time · Vancouver, BC
   • Built a library of 612 articles that still drives sign-ups.
   • Grew organic traffic from 111k to 1577k monthly visits.
2. Growth Marketing Manager

   Oct 2021 - May 2023
   CIBC · 1 yr 7 mo · Full-time · Vancouver, BC
   • Rebuilt the content reporting so every rupee and dollar of spend is traceable.
   • Launched 17 campaigns, 4 of them in new markets.
3. Product Marketing Manager

   Jan 2019 - Jul 2021
   Google · 2 yr 6 mo · Full-time · Vancouver, BC
   • Killed 4 features nobody used and shipped the 4 that customers asked for.
   • Cut time-to-first-value for new marketplace customers from 12 days to 3.
4. Marketing Associate

   Jun 2017 - Jan 2019
   Ubisoft · 1 yr 7 mo · Full-time · Vancouver, BC
   • Launched 13 campaigns, 3 of them in new markets.
   • Built a library of 543 articles that still drives sign-ups.
5. Marketing Associate

   Oct 2016 - Jun 2017
   Thomson Reuters · 8 mo · Full-time · Vancouver, BC
   • Launched 4 campaigns, 5 of them in new markets.

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Education

1. McGill University

   BEng, Marketing
   2011 - 2015