Carmen Mariana Fernandez

S

Content Marketing Lead, Celonis - analytics · copywriting · content strategy

Celonis
Madrid, Spain · CET (UTC+1)
4+ years experience
Bocconi University
English, Spanish
Messaging unavailable

Overview

Currently at Celonis, where I work on content and SEO. Grew organic traffic from 191k to 1112k monthly visits. Built a library of 689 articles that still drives sign-ups. Previously at BNP Paribas. Jazz piano, badly.

Good reasons to reach out
  • Thoughtful intros to people in my field
  • Working sessions on content strategy
  • Second opinions on editorial decisions
Please don't message about
  • Crypto token projects
  • Offshore staffing offers
  • Guest post swaps

Replies on weekday evenings

Skills
editorialcopywritinganalyticscontent strategyABM

Experience

  1. Content Marketing Lead
    Apr 2026 - Present
    Celonis · 6 mo · Full-time · Madrid, Spain
    • Rebuilt the content reporting so every rupee and dollar of spend is traceable.
    • Launched 6 campaigns, 2 of them in new markets.
    • Grew organic traffic from 152k to 1725k monthly visits.
  2. Marketing Associate
    Nov 2022 - Feb 2026
    BNP Paribas · 3 yr 3 mo · Full-time · Madrid, Spain
    • Grew organic traffic from 190k to 1901k monthly visits.
    • Launched 7 campaigns, 2 of them in new markets.

Projects

Open-source editorial toolkit
2023

A small library for content and SEO that 103 developers star on GitHub.

References

No references yet.

Education

  1. Bocconi University
    BSc, Business Administration
    2019 - 2022

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