Carolina Cavalcanti

Content Marketing Lead at Arbor Mobility · copywriting, analytics

Arbor Mobility

Rio de Janeiro, Brazil · BRT (UTC-3)

6+ years experience

IESE

English, Portuguese, Mandarin

Messaging unavailable

Overview

I've spent 6 years on content and SEO - first at Petrobras, now at Arbor Mobility. Built a library of 814 articles that still drives sign-ups. Previously at Petrobras. I mentor students through university programmes.

Good reasons to reach out

Questions about content and SEO

Please don't message about

Paid follower schemes
Generic networking requests
SEO and link-building offers

Travels often; replies within 48 hours

Skills

copywritingcontent strategyanalyticseditorial

Experience

Content Marketing Lead
May 2022 - Present
Arbor Mobility · 4 yr 5 mo · Full-time · Rio de Janeiro, Brazil
- Launched 20 campaigns, 5 of them in new markets.
- Grew organic traffic from 146k to 1017k monthly visits.
- Hired and trained a content team of 6.
Marketing Associate
Oct 2020 - May 2022
Petrobras · 1 yr 7 mo · Contract · Rio de Janeiro, Brazil
- Launched 16 campaigns, 3 of them in new markets.
- Grew organic traffic from 152k to 1016k monthly visits.

References

No references yet.

Education

IESE
MBA, Business Administration
2020 - 2022
Tecnológico de Monterrey
Ingeniería, Business Administration
2016 - 2020

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