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Carolina Restrepo

Sample profile

Content Marketing Lead at Petrobras · editorial, analytics

Works at
Petrobras
Location
Santiago, Chile · CLT (UTC-4)
Experience
7+ years experience
Education
IESE
Languages
English, Spanish
Open to workCo-founder
Message Connect

Overview

7 years in marketing, the last 1 at Petrobras, where I work on the content team. Rebuilt the content reporting so every rupee and dollar of spend is traceable. Before that: Falabella and Cemex. Into vintage synthesizers.

Good reasons to reach out
  • People who want to build this with me
  • Roles in content and SEO
  • Questions about content and SEO
  • Thoughtful intros to people in my field
  • Working sessions on analytics
Please don't message about
  • Unpaid work or spec projects
  • Courses and coaching offers

Replies between meetings, usually same day

Skills
copywritingCRManalyticseditorial
Open to workLooking for a role
closes in 3 months

Open to Content Marketing Lead roles at Series A logistics companies

Target roles
Content Marketing Lead
Level
Senior
Industries
Consumer apps, B2B SaaS
Work mode
Remote
Available
90 days notice
Work authorization
Authorized to work in Chile
What I'm looking for
A team that ships weekly and owns content end to end.
Not interested in
Agencies and outsourcing firms

7 years in content and SEO. Strongest at copywriting and CRM. Open to the right conversation.

Santiago, Chile · remote OKanalyticseditorialcrm
Open
Co-founderLooking for a co-founder
closes in 3 months

Need an ML-focused co-founder: procurement in India

The idea
Need an ML-focused co-founder: procurement in India
Stage
Prototype
I bring
15 years in content and SEO
Looking for
Product-minded engineer
Commitment
Part-time to start
Location
Santiago or remote

I bring 7 years of content and SEO (currently Petrobras). Ideally you've led a design team. Have a working prototype and design partners.

Santiago, Chileanalyticscopywritingeditorial
Open

Experience

  1. Content Marketing Lead
    Nov 2025 - Present
    Petrobras · 1 yr · Full-time · Santiago, Chile
    • Rebuilt the content reporting so every rupee and dollar of spend is traceable.
    • Grew organic traffic from 76k to 471k monthly visits.
    • Built a library of 774 articles that still drives sign-ups.
  2. Marketing Associate
    Dec 2023 - Nov 2025
    Falabella · 1 yr 11 mo · Full-time · Santiago, Chile
    • Grew organic traffic from 46k to 1114k monthly visits.
    • Launched 8 campaigns, 2 of them in new markets.
  3. Growth Marketing Manager
    Jul 2021 - Aug 2023
    Cemex · 2 yr 1 mo · Full-time · Santiago, Chile
    • Launched 9 campaigns, 3 of them in new markets.
    • Hired and trained a content team of 9.
  4. Marketing Associate
    Oct 2019 - Jul 2021
    KPMG · 1 yr 9 mo · Full-time · Santiago, Chile
    • Built a library of 830 articles that still drives sign-ups.

References

No references yet.

Education

  1. IESE
    MBA, Business Administration
    2021 - 2023
  2. Unicamp
    Bacharelado, Journalism
    2014 - 2018

Details

Compensation expectations
What they are targeting for their next role.
Visible to connections
Direct contact details
Direct email and a scheduling link.
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