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Overview
Currently at Delta Commerce, where I work on content and SEO. Built a library of 757 articles that still drives sign-ups. Hired and trained a content team of 10. Board member at a local non-profit.
Good reasons to reach out
- Questions about content and SEO
Please don't message about
- Offshore staffing offers
- Agency or outsourcing pitches
- Crypto token projects
Prefers short, specific messages
Skills
editorialcontent strategycopywritinganalyticsABM
Experience
- Content Marketing LeadMar 2024 - PresentDelta Commerce · 2 yr 8 mo · Full-time · Zurich, Switzerland
- Grew organic traffic from 49k to 1824k monthly visits.
- Launched 9 campaigns, 6 of them in new markets.
- Product Marketing ManagerOct 2022 - Feb 2024BlaBlaCar · 1 yr 4 mo · Full-time · Zurich, Switzerland
- Launched the payments product in 11 markets.
- Killed 7 features nobody used and shipped the 4 that customers asked for.
- Product Marketing ManagerOct 2020 - Oct 2022Allegro · 2 yr · Full-time · Zurich, Switzerland
- Killed 3 features nobody used and shipped the 4 that customers asked for.
- Ran 195 customer interviews before writing the first spec.
- Marketing AssociateJan 2018 - Oct 2020LVMH · 2 yr 9 mo · Full-time · Zurich, Switzerland
- Built a library of 162 articles that still drives sign-ups.
Projects
Conference talk: lessons from content
2024What went wrong and what worked while scaling content and SEO.
Content and SEO benchmark
2023Reproducible benchmarks comparing analytics and ABM on real workloads.
References
No references yet.
Education
- HEC ParisMBA, Business Administration2018 - 2020
- University of AmsterdamBSc, Psychology2014 - 2017
Details
Compensation expectations
What they are targeting for their next role.
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Direct contact details
Direct email and a scheduling link.
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