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Devon Jerome Banks

Sample profile

Director of Product at Zoom · Onboarding and activation · growth, user research

Works at
Zoom
Location
Miami, FL · ET (UTC-5)
Experience
12+ years experience
Education
Wharton
Languages
English

Overview

Based in Miami. I lead onboarding and activation at Zoom. Killed 5 features nobody used and shipped the 2 that customers asked for. Before that: Netflix and Bain & Company. Most at home with growth and lifecycle.

Good reasons to reach out
  • Working sessions on growth
  • Questions about onboarding and activation
  • Second opinions on user research decisions
Please don't message about
  • Sales demos
  • Feature requests for my employer's product
  • Offshore staffing offers

Best reached early in the week

Skills
SQLuser researchlifecycleexperimentationgrowth

Experience

  1. Director of Product
    Nov 2023 - Present
    Zoom · 3 yr · Full-time · Miami, FL
    • Grew growth revenue from $6 million to $12 million ARR.
    • Killed 3 features nobody used and shipped the 4 that customers asked for.
  2. Associate Product Manager
    Aug 2022 - Nov 2023
    Netflix · 1 yr 3 mo · Full-time · Miami, FL
    • Took growth activation from 24% to 52% in three quarters.
    • Killed 4 features nobody used and shipped the 4 that customers asked for.
  3. Group Product Manager
    Jan 2020 - Aug 2022
    Bain & Company · 2 yr 7 mo · Full-time · Miami, FL
    • Launched the growth product in 14 markets.
    • Cut time-to-first-value for new growth customers from 10 days to 3.
  4. Product Manager
    May 2018 - Jan 2020
    Deloitte · 1 yr 8 mo · Full-time · Miami, FL
    • Ran 141 customer interviews before writing the first spec.
  5. Senior Product Manager
    Feb 2015 - May 2018
    Instacart · 3 yr 3 mo · Full-time · Miami, FL
    • Grew growth revenue from $7 million to $59 million ARR.
    • Launched the growth product in 7 markets.

References

No references yet.

Education

  1. Wharton
    MBA, Business Administration
    2011 - 2013
  2. Arizona State University
    BS, Economics
    2006 - 2010

Details

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