Diego Rocha

S

Senior Brand Manager, Ambev - campaigns · brand strategy · consumer insight

Ambev
São Paulo, Brazil · BRT (UTC-3)
7+ years experience
Tecnológico de Monterrey
English, Portuguese
Advising
Messaging unavailable

Overview

I work on brand at Ambev in São Paulo. Hired and trained a brand team of 11. Rebuilt the brand reporting so every rupee and dollar of spend is traceable. Before that: PagSeguro and Amazon. Open-source contributor on weekends.

Good reasons to reach out
  • Advice on brand
  • Second opinions on brand strategy decisions
  • Speaking or podcast invitations
  • Thoughtful intros to people in my field
Please don't message about
  • Unpaid work or spec projects
  • Crypto token projects
  • Agency or outsourcing pitches

Best reached early in the week

Skills
brand strategycampaignsconsumer insightGoogle Ads
AdvisingOpen to advising
closes in 3 months

Office hours for early-stage teams: brand and Google Ads

Topics
brand, Google Ads, campaigns
Format
Async reviews
Terms
Equity
Capacity
Two calls a month
Best for
Teams scaling past 50 people

7 years of brand. One call a month or async reviews.

São Paulo, Brazilconsumer insightgoogle adscampaigns
Open

Experience

  1. Senior Brand Manager
    Nov 2025 - Present
    Ambev · 11 mo · Full-time · São Paulo, Brazil
    • Rebuilt the brand reporting so every rupee and dollar of spend is traceable.
    • Launched 15 campaigns, 4 of them in new markets.
    • Hired and trained a brand team of 5.
  2. Product Marketing Manager
    Mar 2023 - Nov 2025
    PagSeguro · 2 yr 8 mo · Full-time · São Paulo, Brazil
    • Launched the payments product in 3 markets.
    • Ran 40 customer interviews before writing the first spec.
  3. Marketing Associate
    Jul 2020 - Mar 2023
    Amazon · 2 yr 8 mo · Contract · São Paulo, Brazil
    • Launched 5 campaigns, 6 of them in new markets.
  4. Marketing Associate
    Oct 2019 - Jul 2020
    Mercado Libre · 9 mo · Full-time · São Paulo, Brazil
    • Launched 12 campaigns, 3 of them in new markets.

References

No references yet.

Education

  1. Tecnológico de Monterrey
    Ingeniería, Communications
    2015 - 2019

Details

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