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Overview
Currently at Citi, where I lead content and SEO with a team of 38. Grew organic traffic from 59k to 1874k monthly visits. Before that: Morgan Stanley and Robinhood. Jazz piano, badly.
Good reasons to reach out
- Working sessions on copywriting
- Thoughtful intros to people in my field
- Speaking or podcast invitations
Please don't message about
- Courses and coaching offers
- Guest post swaps
- SEO and link-building offers
Skills
editorialcontent strategycopywritinganalytics
Experience
- Marketing DirectorMay 2024 - PresentCiti · 2 yr 6 mo · Full-time · San Francisco, CA
- Hired and trained a content team of 11.
- Built a library of 336 articles that still drives sign-ups.
- Rebuilt the content reporting so every rupee and dollar of spend is traceable.
- Marketing AssociateMay 2021 - May 2024Morgan Stanley · 3 yr · Full-time · San Francisco, CA
- Launched 7 campaigns, 5 of them in new markets.
- Content Marketing LeadFeb 2020 - May 2021Robinhood · 1 yr 3 mo · Contract · San Francisco, CA
- Built a library of 859 articles that still drives sign-ups.
- Content Marketing LeadNov 2018 - Feb 2020Starbucks · 1 yr 3 mo · Full-time · San Francisco, CA
- Hired and trained a content team of 4.
- Content Marketing LeadJan 2017 - Nov 2018Workday · 1 yr 10 mo · Full-time · San Francisco, CA
- Launched 9 campaigns, 6 of them in new markets.
References
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Education
- University of FloridaBS, Psychology2002 - 2006
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Direct contact details
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