Ellen Keane

S

Founder & CEO at Ferro Cloud · D2C food brands · consumer brands, supply chain

Ferro Cloud
Dublin, Ireland · GMT (UTC+0)
12+ years experience
University of Oxford
English
Messaging unavailable

Overview

Founder & CEO of Ferro Cloud, working on D2C food brands. Signed 57 paying customers, 18 of them enterprises. Grew the team to 68 people across 4 countries. Most at home with marketing and supply chain. Outside work: long runs and longer podcasts.

Good reasons to reach out
  • Thoughtful intros to people in my field
  • Early customers and design partners
Please don't message about
  • Unpaid work or spec projects
  • Fundraising consultants
  • Crypto token projects
Skills
supply chainmarketingconsumer brandsoperations

Experience

  1. Founder & CEO
    May 2022 - Present
    Ferro Cloud · 4 yr 5 mo · Full-time · Dublin, Ireland
    • Previously built and sold a small D2C food brands company.
    • Signed 346 paying customers, 19 of them enterprises.
  2. Principal Product Manager
    May 2020 - May 2022
    Microsoft · 2 yr · Full-time · Dublin, Ireland
    • Sit on 3 boards.
    • Led or co-led 34 investments, 2 of them now at Series B or later.
  3. Director of Product
    May 2018 - May 2020
    Lloyds Banking Group · 2 yr · Full-time · Dublin, Ireland
    • Grew logistics revenue from $5 million to $45 million ARR.
  4. Product Manager
    Mar 2016 - Apr 2018
    Microsoft · 2 yr 1 mo · Full-time · Dublin, Ireland
    • Launched the logistics product in 3 markets.
    • Killed 8 features nobody used and shipped the 2 that customers asked for.
  5. Product Manager
    Oct 2014 - Mar 2016
    Just Eat Takeaway · 1 yr 5 mo · Full-time · Dublin, Ireland
    • Killed 8 features nobody used and shipped the 2 that customers asked for.
    • Ran 133 customer interviews before writing the first spec.

Projects

Open-source consumer brands toolkit
2024

A small library for D2C food brands that 281 developers star on GitHub.

Write-up: D2C food brands in practice
2024

A long-form guide to D2C food brands for people starting out.

References

No references yet.

Education

  1. University of Oxford
    BA, Computer Science
    2011 - 2014

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