Federico Greco

S

Head of Marketing at Ferro Cloud · competitive intelligence, launches

Ferro Cloud
Milan, Italy · CET (UTC+1)
12+ years experience
École Polytechnique
English, Italian, Arabic
Messaging unavailable

Overview

Based in Milan. I lead product marketing at Ferro Cloud. Hired and trained a product marketing team of 7. Launched 15 campaigns, 6 of them in new markets. I write a small newsletter about product marketing.

Good reasons to reach out
  • Working sessions on positioning
  • Second opinions on pricing decisions
  • Thoughtful intros to people in my field
Please don't message about
  • Guest post swaps
  • Paid follower schemes

Best reached early in the week

Skills
sales enablementlaunchespositioningpricingcompetitive intelligence

Experience

  1. Head of Marketing
    Sep 2024 - Present
    Ferro Cloud · 2 yr 1 mo · Full-time · Milan, Italy
    • Launched 11 campaigns, 6 of them in new markets.
    • Rebuilt the product marketing reporting so every rupee and dollar of spend is traceable.
    • Hired and trained a product marketing team of 10.
  2. Senior Brand Manager
    Nov 2022 - Sep 2024
    Santander · 1 yr 10 mo · Full-time · Milan, Italy
    • Hired and trained a product marketing team of 3.
  3. Marketing Associate
    Feb 2020 - Nov 2022
    Wise · 2 yr 9 mo · Full-time · Milan, Italy
    • Launched 16 campaigns, 4 of them in new markets.
  4. Marketing Associate
    Jul 2017 - Dec 2019
    Capgemini · 2 yr 5 mo · Full-time · Milan, Italy
    • Launched 15 campaigns, 3 of them in new markets.
  5. Marketing Associate
    Sep 2014 - Jul 2017
    Adyen · 2 yr 10 mo · Full-time · Milan, Italy
    • Launched 19 campaigns, 5 of them in new markets.

Projects

Open-source positioning toolkit
2025

A small library for product marketing that 124 developers star on GitHub.

Product marketing benchmark
2025

Reproducible benchmarks comparing sales enablement and competitive intelligence on real workloads.

References

No references yet.

Education

  1. École Polytechnique
    Ingénieur, Economics
    2008 - 2012

Details

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