Federico Greco
SHead of Marketing at Ferro Cloud · competitive intelligence, launches
- Ferro Cloud
- Milan, Italy · CET (UTC+1)
- 12+ years experience
- École Polytechnique
- English, Italian, Arabic
Messaging unavailable
Overview
Based in Milan. I lead product marketing at Ferro Cloud. Hired and trained a product marketing team of 7. Launched 15 campaigns, 6 of them in new markets. I write a small newsletter about product marketing.
Good reasons to reach out
- Working sessions on positioning
- Second opinions on pricing decisions
- Thoughtful intros to people in my field
Please don't message about
- Guest post swaps
- Paid follower schemes
Best reached early in the week
Skills
sales enablementlaunchespositioningpricingcompetitive intelligence
Experience
- Head of MarketingSep 2024 - PresentFerro Cloud · 2 yr 1 mo · Full-time · Milan, Italy
- Launched 11 campaigns, 6 of them in new markets.
- Rebuilt the product marketing reporting so every rupee and dollar of spend is traceable.
- Hired and trained a product marketing team of 10.
- Senior Brand ManagerNov 2022 - Sep 2024Santander · 1 yr 10 mo · Full-time · Milan, Italy
- Hired and trained a product marketing team of 3.
- Marketing AssociateFeb 2020 - Nov 2022Wise · 2 yr 9 mo · Full-time · Milan, Italy
- Launched 16 campaigns, 4 of them in new markets.
- Marketing AssociateJul 2017 - Dec 2019Capgemini · 2 yr 5 mo · Full-time · Milan, Italy
- Launched 15 campaigns, 3 of them in new markets.
- Marketing AssociateSep 2014 - Jul 2017Adyen · 2 yr 10 mo · Full-time · Milan, Italy
- Launched 19 campaigns, 5 of them in new markets.
Projects
Open-source positioning toolkit
2025A small library for product marketing that 124 developers star on GitHub.
Product marketing benchmark
2025Reproducible benchmarks comparing sales enablement and competitive intelligence on real workloads.
References
No references yet.
Education
- École PolytechniqueIngénieur, Economics2008 - 2012
Details
Compensation expectations
What they are targeting for their next role.
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Direct contact details
Direct email and a scheduling link.
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