Erika Mori

S

Product Marketing Manager at Bank Central Asia | ex-Carousell

Bank Central Asia
Tokyo, Japan · JST (UTC+9)
5+ years experience
Melbourne Business School
English, Japanese, Hindi
Open to work
Messaging unavailable

Overview

5 years in marketing, the last 2 at Bank Central Asia, where I work on the product marketing team. Hired and trained a product marketing team of 5. Before that: Carousell and Deloitte. Most at home with pricing and competitive intelligence.

Good reasons to reach out
  • Roles in payments
  • Working sessions on competitive intelligence
  • Second opinions on developer relations decisions
  • Thoughtful intros to people in my field
Please don't message about
  • Feature requests for my employer's product
  • Sales demos

Answers in batches on Fridays

Skills
launchescompetitive intelligencedeveloper relationssales enablementpricingpositioning
Open to workLooking for a role
closes in 3 months

Lead Product Marketing Manager roles in marketplaces - Tokyo or remote

Target roles
Lead Product Marketing Manager
Level
Senior
Industries
Healthtech, Logistics
Work mode
Remote
Available
Immediately
Work authorization
Authorized to work in Japan
What I'm looking for
Early-stage company (seed) where payments is core to the product.
Not interested in
Agencies and outsourcing firms

5 years in product marketing. Strongest at developer relations and launches. Available immediately.

Tokyo, Japanpositioningsales enablementcompetitive intelligence
Open

Experience

  1. Product Marketing Manager
    Apr 2025 - Present
    Bank Central Asia · 1 yr 6 mo · Full-time · Tokyo, Japan
    • Ran 74 customer interviews before writing the first spec.
    • Grew payments revenue from $2 million to $12 million ARR.
    • Killed 7 features nobody used and shipped the 4 that customers asked for.
  2. Marketing Associate
    Mar 2023 - Apr 2025
    Carousell · 2 yr 1 mo · Full-time · Tokyo, Japan
    • Launched 5 campaigns, 3 of them in new markets.
  3. Marketing Associate
    Oct 2021 - Mar 2023
    Deloitte · 1 yr 5 mo · Full-time · Tokyo, Japan
    • Launched 12 campaigns, 6 of them in new markets.

References

No references yet.

Education

  1. Melbourne Business School
    MBA, Business Administration
    2021 - 2023
  2. Kyoto University
    BSc, Marketing
    2017 - 2021

Details

Compensation expectations
What they are targeting for their next role.
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