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Federica Santoro

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Group Product Manager at Supercell · Marketplaces · unit economics, two-sided networks

Works at
Supercell
Location
Milan, Italy · CET (UTC+1)
Experience
13+ years experience
Education
University of Amsterdam
Languages
English, Italian, Spanish
Advising
Message Connect

Overview

Currently at Supercell, where I lead marketplaces with a team of 19. Grew marketplace revenue from $2 million to $48 million ARR. Launched the marketplace product in 12 markets. Before that: H&M Group and Supercell.

Good reasons to reach out
  • Advice on marketplaces
  • Speaking or podcast invitations
  • Thoughtful intros to people in my field
  • Questions about marketplaces
Please don't message about
  • Sales demos
  • SEO and link-building offers

Prefers short, specific messages

Skills
SDKsunit economicstrust & safetymatchingtwo-sided networks
AdvisingOpen to advising
closes in 3 months

Open to advising seed teams on unit economics

Topics
marketplaces, trust & safety, unit economics
Format
Formal advisor role
Terms
Equity
Capacity
Two calls a month
Best for
Seed to Series A teams

13 years of marketplaces. Can review plans, decks and hiring loops.

Milan, Italytrust & safetytwo-sided networksunit economics
Open

Experience

  1. Group Product Manager
    Aug 2023 - Present
    Supercell · 3 yr 3 mo · Full-time · Milan, Italy
    • Killed 6 features nobody used and shipped the 2 that customers asked for.
    • Took marketplace activation from 29% to 48% in three quarters.
  2. Senior Product Manager
    Mar 2021 - Aug 2023
    H&M Group · 2 yr 5 mo · Full-time · Milan, Italy
    • Ran 132 customer interviews before writing the first spec.
    • Took marketplace activation from 32% to 50% in three quarters.
  3. Senior Product Manager
    Nov 2019 - Mar 2021
    Supercell · 1 yr 4 mo · Full-time · Milan, Italy
    • Took marketplace activation from 25% to 41% in three quarters.
  4. Product Manager
    Feb 2017 - Nov 2019
    Zalando · 2 yr 9 mo · Full-time · Milan, Italy
    • Grew marketplace revenue from $2 million to $40 million ARR.
  5. Associate Product Manager
    Oct 2013 - Feb 2017
    Microsoft · 3 yr 4 mo · Full-time · Milan, Italy
    • Launched the marketplace product in 10 markets.

Projects

Marketplaces benchmark
2026

Reproducible benchmarks comparing trust & safety and two-sided networks on real workloads.

Conference talk: lessons from marketplace
2025

What went wrong and what worked while scaling marketplaces.

References

No references yet.

Education

  1. University of Amsterdam
    BSc, Business Administration
    2010 - 2013

Details

Compensation expectations
What they are targeting for their next role.
Visible to connections
Direct contact details
Direct email and a scheduling link.
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