Felipe Luna

Director of Design at Vale · Mobile design · motion design, iOS

Vale

Guadalajara, Mexico · CST (UTC-6)

14+ years experience

PUCP

English, Spanish, Mandarin

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Overview

I've spent 15 years on mobile design - first at Ambev, now at Vale. Shipped the mobile redesign that lifted task completion 19%. Brought the mobile flows to WCAG 2.2 AA. Most at home with iOS and prototyping.

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Second opinions on iOS decisions

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Skills

Androidmotion designprototypingiOSFigma

Experience

Director of Design
Apr 2022 - Present
Vale · 4 yr 6 mo · Full-time · Guadalajara, Mexico
- Brought the mobile flows to WCAG 2.2 AA.
- Cut support tickets about mobile by 23% with clearer copy and states.
- Shipped the mobile redesign that lifted task completion 22%.
Staff Product Designer
Aug 2019 - Dec 2021
Falabella · 2 yr 4 mo · Full-time · Guadalajara, Mexico
- Cut support tickets about mobile by 53% with clearer copy and states.
Product Designer
Jan 2016 - Aug 2019
Bancolombia · 3 yr 7 mo · Full-time · Guadalajara, Mexico
- Ran 138 usability sessions and turned them into a research repository.
- Cut support tickets about mobile by 50% with clearer copy and states.
Product Designer
May 2012 - Jan 2016
Ambev · 3 yr 8 mo · Full-time · Guadalajara, Mexico
- Built a component library 35 engineers ship with every day.

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Education

PUCP
Ingeniería, Architecture
2007 - 2011

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