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Feng Liu

Sample profile

Content Marketing Lead, Hyundai Motor - analytics · copywriting · editorial

Works at
Hyundai Motor
Location
Singapore · SGT (UTC+8)
Experience
9+ years experience
Education
INSEAD Singapore
Languages
English, Mandarin
Advising
Message Connect

Overview

9 years in marketing, the last 2 at Hyundai Motor, where I work on the content team. Hired and trained a content team of 8. Most at home with copywriting and analytics. Board member at a local non-profit.

Good reasons to reach out
  • Advice on content and SEO
  • Second opinions on copywriting decisions
Please don't message about
  • SEO and link-building offers
  • Courses and coaching offers

Answers in batches on Fridays

Skills
copywritinganalyticscontent strategyeditorialpartnerships
AdvisingOpen to advising
closes in 3 months

Office hours for first-time founders: content and SEO and partnerships

Topics
content and SEO, copywriting, editorial
Format
Async reviews
Terms
Open to discuss
Capacity
A few async reviews a month
Best for
Teams scaling past 50 people

9 years of content and SEO. One call a month or async reviews.

Singaporeanalyticseditorialpartnerships
Open

Experience

  1. Content Marketing Lead
    Sep 2024 - Present
    Hyundai Motor · 2 yr 2 mo · Full-time · Singapore
    • Launched 13 campaigns, 3 of them in new markets.
    • Grew organic traffic from 141k to 402k monthly visits.
    • Rebuilt the content reporting so every rupee and dollar of spend is traceable.
  2. Marketing Associate
    Apr 2022 - Sep 2024
    Shopee · 2 yr 5 mo · Full-time · Singapore
    • Grew organic traffic from 52k to 1661k monthly visits.
    • Launched 6 campaigns, 4 of them in new markets.
  3. Product Marketing Manager
    Jan 2021 - Apr 2022
    Tokopedia · 1 yr 3 mo · Full-time · Singapore
    • Grew AI products revenue from $2 million to $21 million ARR.
  4. Growth Marketing Manager
    Oct 2018 - Sep 2020
    Stripe · 1 yr 11 mo · Full-time · Singapore
    • Launched 6 campaigns, 6 of them in new markets.
  5. Marketing Associate
    Jul 2017 - Jul 2018
    Accenture · 1 yr · Full-time · Singapore
    • Launched 6 campaigns, 2 of them in new markets.
    • Built a library of 312 articles that still drives sign-ups.

References

No references yet.

Education

  1. INSEAD Singapore
    MBA, Business Administration
    2020 - 2022
  2. Nanyang Technological University
    BEng, Marketing
    2012 - 2016

Details

Compensation expectations
What they are targeting for their next role.
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Direct contact details
Direct email and a scheduling link.
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