Fergus Walsh

S

Growth Marketing Manager, Booking.com - retention · email · Braze

Booking.com
Manchester, UK · GMT (UTC+0)
3+ years experience
UCL
English, French
Messaging unavailable

Overview

I've spent 4 years on lifecycle marketing - first at NatWest, now at Booking.com. Lifted 90-day retention 15 points with lifecycle programs. Yoga every morning.

Good reasons to reach out
  • Second opinions on segmentation decisions
  • Thoughtful intros to people in my field
Please don't message about
  • Offshore staffing offers
  • Generic networking requests

Travels often; replies within 48 hours

Skills
emailsegmentationCRMretentionBraze

Experience

  1. Growth Marketing Manager
    Nov 2024 - Present
    Booking.com · 1 yr 11 mo · Full-time · Manchester, UK
    • Hired and trained a lifecycle team of 5.
    • Launched 14 campaigns, 4 of them in new markets.
  2. Marketing Associate
    May 2023 - Nov 2024
    NatWest · 1 yr 6 mo · Full-time · Manchester, UK
    • Lifted 90-day retention 11 points with lifecycle programs.

References

No references yet.

Education

  1. UCL
    BSc, Psychology
    2019 - 2022

Details

Compensation expectations
What they are targeting for their next role.
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