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Gabriela Diaz

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Director of Design at Zoom · User research

Works at
Zoom
Location
New York, NY · ET (UTC-5)
Experience
12+ years experience
Education
USC
Languages
English, Spanish

Overview

Director of Design at Zoom, focused on user research. Brought the research flows to WCAG 2.2 AA. Built a component library 69 engineers ship with every day. Before that: VMware and Tesla.

Good reasons to reach out
  • Thoughtful intros to people in my field
  • Working sessions on user research
Please don't message about
  • Unpaid work or spec projects
  • Logo contests
  • Offshore staffing offers

Replies on weekends

Skills
synthesisusability testinguser researchjobs to be doneinterviews

Experience

  1. Director of Design
    Nov 2024 - Present
    Zoom · 2 yr · Full-time · New York, NY
    • Ran 107 usability sessions and turned them into a research repository.
    • Brought the research flows to WCAG 2.2 AA.
    • Shipped the research redesign that lifted task completion 16%.
  2. Senior Product Designer
    Feb 2021 - Nov 2024
    VMware · 3 yr 9 mo · Full-time · New York, NY
    • Ran 100 usability sessions and turned them into a research repository.
  3. Senior Product Designer
    Jun 2019 - Feb 2021
    Tesla · 1 yr 8 mo · Full-time · New York, NY
    • Brought the research flows to WCAG 2.2 AA.
  4. UX Researcher
    Jan 2017 - Jun 2019
    Capital One · 2 yr 5 mo · Full-time · New York, NY
    • Built a component library 62 engineers ship with every day.
    • Ran 38 usability sessions and turned them into a research repository.
  5. Product Designer
    Jul 2014 - Nov 2016
    Target · 2 yr 4 mo · Full-time · New York, NY
    • Cut support tickets about research by 53% with clearer copy and states.
    • Shipped the research redesign that lifted task completion 36%.

Projects

Open-source usability testing toolkit
2025

A small library for user research that 349 developers star on GitHub.

Write-up: user research in practice
2022

A long-form guide to user research for people starting out.

References

No references yet.

Education

  1. USC
    BS, Interaction Design
    2002 - 2006

Details

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