Georgia Sienna Morgan

S

Head of Marketing at Cinder Pay | ex-LG Electronics

Cinder Pay
Sydney, Australia · AEST (UTC+10)
13+ years experience
Melbourne Business School
English, French
Open to work
Messaging unavailable

Overview

I've spent 13 years on content and SEO - first at ByteDance, now at Cinder Pay. Built a library of 185 articles that still drives sign-ups. Before that: LG Electronics and Lazada. Most at home with copywriting and attribution.

Good reasons to reach out
  • Roles in content and SEO
  • Working sessions on analytics
  • Questions about content and SEO
  • Second opinions on content strategy decisions
Please don't message about
  • Agency or outsourcing pitches
  • Paid follower schemes
  • Crypto token projects

Usually replies within a day

Skills
attributioncopywritingcontent strategyanalyticseditorial
Open to workLooking for a role
closes in 3 months

Next role: Head of Marketing in energy, Sydney or hybrid

Target roles
Head of Marketing
Level
Senior
Industries
E-commerce, Fintech
Work mode
On-site
Available
Immediately
Work authorization
Authorized to work in Australia
What I'm looking for
A team that ships weekly and owns content end to end.
Not interested in
Agencies and outsourcing firms

13 years in content and SEO. Strongest at copywriting and editorial. Serving notice now.

Sydney, Australiaeditorialcontent strategycopywriting
Open

Experience

  1. Head of Marketing
    Dec 2025 - Present
    Cinder Pay · 10 mo · Contract · Sydney, Australia
    • Hired and trained a content team of 9.
    • Built a library of 577 articles that still drives sign-ups.
  2. Content Marketing Lead
    Feb 2023 - Dec 2025
    LG Electronics · 2 yr 10 mo · Full-time · Sydney, Australia
    • Built a library of 872 articles that still drives sign-ups.
  3. Senior Brand Manager
    Nov 2019 - Feb 2023
    Lazada · 3 yr 3 mo · Full-time · Sydney, Australia
    • Rebuilt the content reporting so every rupee and dollar of spend is traceable.
    • Grew organic traffic from 114k to 444k monthly visits.
  4. Product Marketing Manager
    Aug 2016 - Nov 2019
    Xero · 3 yr 3 mo · Full-time · Sydney, Australia
    • Launched the marketplace product in 10 markets.
    • Grew marketplace revenue from $7 million to $18 million ARR.
  5. Marketing Associate
    Sep 2013 - Apr 2016
    ByteDance · 2 yr 7 mo · Contract · Sydney, Australia
    • Built a library of 549 articles that still drives sign-ups.

References

No references yet.

Education

  1. Melbourne Business School
    MBA, Business Administration
    2015 - 2017
  2. Chulalongkorn University
    BEng, Journalism
    2009 - 2013

Details

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