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Overview
I work on creator tools at Electronic Arts in Toronto. Ran 140 customer interviews before writing the first spec. Took creator activation from 22% to 57% in three quarters. Big believer in written communication.
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Skills
communitycontentcreator economymobilemonetisation
Experience
- Associate Product ManagerOct 2025 - PresentElectronic Arts · 1 yr 1 mo · Full-time · Toronto, ON
- Grew creator revenue from $2 million to $42 million ARR.
- Ran 150 customer interviews before writing the first spec.
- Took creator activation from 21% to 58% in three quarters.
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Education
- McMaster UniversityBEng, Engineering2020 - 2024
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