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Overview
Based in San Diego. I work on content and SEO at Westbrook Consulting. Built a library of 189 articles that still drives sign-ups. Most at home with analytics and editorial. Gardening and composting evangelist.
Good reasons to reach out
- Speaking or podcast invitations
- Second opinions on copywriting decisions
- Working sessions on analytics
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- Crypto token projects
- Generic networking requests
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Skills
analyticscopywritingeditorialHubSpot
Experience
- Content Marketing LeadApr 2024 - PresentWestbrook Consulting · 2 yr 7 mo · Full-time · San Diego, CA
- Built a library of 660 articles that still drives sign-ups.
- Hired and trained a content team of 10.
- Growth Marketing ManagerJan 2021 - Apr 2024Meta · 3 yr 3 mo · Full-time · San Diego, CA
- Grew organic traffic from 82k to 1296k monthly visits.
- Marketing AssociateJun 2018 - Sep 2020Twilio · 2 yr 3 mo · Full-time · San Diego, CA
- Launched 10 campaigns, 4 of them in new markets.
Projects
Write-up: content and SEO in practice
2026A long-form guide to content and SEO for people starting out.
Conference talk: lessons from content
2022What went wrong and what worked while scaling content and SEO.
References
No references yet.
Education
- Harvard Business SchoolMBA, Business Administration2021 - 2023
- UC BerkeleyBA, Business Administration2014 - 2018
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