Hannah Mia Kelly

S

Analytics Manager at UOB · Marketing analytics · Looker, R

UOB
Sydney, Australia · AEST (UTC+10)
7+ years experience
Seoul National University
English
Co-founder
Messaging unavailable

Overview

Based in Sydney. I lead marketing analytics at UOB. Built the marketing science models now used in 9 product decisions a quarter. Taught SQL to 87 non-analysts. Before that: SoftBank and Rakuten. Travel slowly, usually by train.

Good reasons to reach out
  • People who want to build this with me
  • Working sessions on incrementality
  • Questions about marketing analytics
Please don't message about
  • Crypto token projects
  • Courses and coaching offers

Replies within two days

Skills
RLookermarketing mix modellingSQLincrementalityattribution
Co-founderLooking for a co-founder
closes in 3 months

Looking for a design-minded co-founder for pet insurance for university students

The idea
Pet insurance for university students
Stage
Prototype
I bring
11 years in marketing analytics
Looking for
Technical co-founder who has shipped B2B software
Commitment
Full-time after funding
Location
Sydney or remote

I bring 7 years of marketing analytics (currently UOB). Ideally you've built ML systems in production. Incorporated, self-funded so far.

Sydney, Australiaattributionsqllooker
Open

Experience

  1. Analytics Manager
    Feb 2023 - Present
    UOB · 3 yr 8 mo · Full-time · Sydney, Australia
    • Replaced 93 hand-built dashboards with one metrics layer people trust.
    • Wrote the metric definitions the leadership team reviews every week.
    • Built the marketing science models now used in 9 product decisions a quarter.
  2. Data Analyst
    Dec 2020 - Feb 2023
    SoftBank · 2 yr 2 mo · Full-time · Sydney, Australia
    • Wrote the metric definitions the leadership team reviews every week.
    • Taught SQL to 55 non-analysts.
  3. Data Analyst
    Dec 2019 - Dec 2020
    Rakuten · 1 yr · Full-time · Sydney, Australia
    • Wrote the metric definitions the leadership team reviews every week.
    • Taught SQL to 181 non-analysts.

References

No references yet.

Education

  1. Seoul National University
    BS, Economics
    2015 - 2019

Details

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