Hayes Barker

S

Head of Marketing at Keystone Finance · Product marketing

Keystone Finance
Austin, TX · CT (UTC-6)
11+ years experience
University of Wisconsin–Madison
English
Hiring
Messaging unavailable

Overview

Based in Austin. I lead product marketing at Keystone Finance. Hired and trained a product marketing team of 3. Before that: Visa and Boeing. Most at home with sales enablement and launches.

Good reasons to reach out
  • Candidates for the role I'm hiring for
  • Speaking or podcast invitations
  • Questions about product marketing
Please don't message about
  • Paid follower schemes
  • Guest post swaps
  • Offshore staffing offers

Slower in the last week of each quarter

Skills
sales enablementpricingpositioningcompetitive intelligencelaunches
HiringHiring for a role
closes in 3 months

Hiring a content lead for the product marketing team - Austin or remote

Role
Content lead
Level
Mid
Type
Full-time
Work mode
Remote
Compensation
$150k-$217k + equity
Team
Product marketing, 8 people
Start
This quarter
Must have
Campaigns you can show results for Strong writing Comfort with ambiguity
Process
Two interviews and a paid trial day

Comp $176k-$281k. One technical chat and a paid trial day. Message me with one thing you shipped that you're proud of.

Austin, TX · remote OKpositioningpricinglaunches
Open

Experience

  1. Head of Marketing
    Jan 2023 - Present
    Keystone Finance · 3 yr 9 mo · Full-time · Austin, TX
    • Rebuilt the product marketing reporting so every rupee and dollar of spend is traceable.
    • Hired and trained a product marketing team of 8.
  2. Marketing Associate
    May 2020 - Jan 2023
    Visa · 2 yr 8 mo · Full-time · Austin, TX
    • Launched 9 campaigns, 4 of them in new markets.
  3. Marketing Associate
    May 2017 - May 2020
    Boeing · 3 yr · Full-time · Austin, TX
    • Launched 4 campaigns, 3 of them in new markets.
  4. Marketing Associate
    Oct 2015 - May 2017
    Disney · 1 yr 7 mo · Full-time · Austin, TX
    • Launched 7 campaigns, 2 of them in new markets.

Projects

Product marketing benchmark
2025

Reproducible benchmarks comparing competitive intelligence and positioning on real workloads.

References

No references yet.

Education

  1. University of Wisconsin–Madison
    BS, Economics
    2011 - 2015

Details

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