Laith AlFalasi

Overview

I've spent 19 years on B2B dashboards - first at Boston Consulting Group, now at Keystone Finance. Brought the enterprise flows to WCAG 2.2 AA. Ran 41 usability sessions and turned them into a research repository. Gardening and composting evangelist.

Replies between meetings, usually same day

Experience

1. Director of Design

   Dec 2024 - Present
   Keystone Finance · 1 yr 10 mo · Full-time · Muscat, Oman
   • Ran 106 usability sessions and turned them into a research repository.
   • Built a component library 34 engineers ship with every day.
   • Shipped the enterprise redesign that lifted task completion 21%.
2. Design Manager

   Sep 2021 - Dec 2024
   Mashreq · 3 yr 3 mo · Full-time · Muscat, Oman
   • Built a component library 70 engineers ship with every day.
   • Shipped the enterprise redesign that lifted task completion 24%.
3. Product Designer

   Mar 2019 - Sep 2021
   SABIC · 2 yr 6 mo · Full-time · Muscat, Oman
   • Brought the enterprise flows to WCAG 2.2 AA.
   • Shipped the enterprise redesign that lifted task completion 13%.
4. Design Manager

   Jul 2016 - Mar 2019
   Google · 2 yr 8 mo · Contract · Muscat, Oman
   • Built a component library 87 engineers ship with every day.
   • Shipped the enterprise redesign that lifted task completion 24%.
5. Staff Product Designer

   Dec 2014 - Jul 2016
   Boston Consulting Group · 1 yr 7 mo · Full-time · Muscat, Oman
   • Cut support tickets about enterprise by 30% with clearer copy and states.

No references yet.

Education

1. London Business School Dubai

   EMBA, Business Administration
   2011 - 2013
2. Tel Aviv University

   BA, Interaction Design
   2003 - 2007