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Overview
Currently at Kingsway Software, where I work on content and SEO. Launched 8 campaigns, 4 of them in new markets. Grew organic traffic from 58k to 1961k monthly visits. Before that: Westpac and McKinsey & Company. Most at home with content strategy and copywriting. Swimming before work keeps me sane.
Good reasons to reach out
- Questions about content and SEO
- Second opinions on editorial decisions
- Thoughtful intros to people in my field
Please don't message about
- Generic networking requests
- Courses and coaching offers
Best reached early in the week
Skills
editorialcontent strategycopywritinganalytics
Experience
- Content Marketing LeadMar 2023 - PresentKingsway Software · 3 yr 8 mo · Full-time · Auckland, New Zealand
- Launched 11 campaigns, 6 of them in new markets.
- Built a library of 573 articles that still drives sign-ups.
- Marketing AssociateAug 2020 - Mar 2023Westpac · 2 yr 7 mo · Full-time · Auckland, New Zealand
- Grew organic traffic from 88k to 1287k monthly visits.
- Marketing AssociateOct 2019 - Aug 2020McKinsey & Company · 10 mo · Full-time · Auckland, New Zealand
- Launched 6 campaigns, 2 of them in new markets.
- Grew organic traffic from 58k to 853k monthly visits.
References
No references yet.
Education
- Tsinghua UniversityBEng, Economics2014 - 2018
Details
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