Ian Moore

Co-founder & CTO at Drift Analytics · Consumer finance

Drift Analytics

London, UK · GMT (UTC+0)

9+ years experience

University of Leeds

English

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Overview

I started Drift Analytics to fix consumer finance for teams who were tired of the workarounds. Took Drift Analytics from zero to $4 million ARR. Previously built and sold a small consumer finance company. Before that: Ryanair and EY. Chess on lunch breaks.

Good reasons to reach out

Questions about consumer finance
Working sessions on lending
Early customers and design partners

Please don't message about

Fundraising consultants
Generic networking requests
Paid accelerator offers

Skills

complianceconsumer fintechgrowthlending

Experience

Co-founder & CTO
Mar 2025 - Present
Drift Analytics · 1 yr 7 mo · Full-time · London, UK
- Grew the team to 29 people across 2 countries.
- Raised $2 million across 3 rounds.
Engineering Manager
Dec 2022 - Mar 2025
Ryanair · 2 yr 3 mo · Full-time · London, UK
- Built the experimentation framework 8 product teams use to ship changes safely.
Director of Engineering
Apr 2020 - Nov 2022
EY · 2 yr 7 mo · Full-time · London, UK
- Built the experimentation framework 7 product teams use to ship changes safely.
- Brought on-call pages for search down from 31 a week to 4.
Principal Engineer
Dec 2017 - Apr 2020
Tesco · 2 yr 4 mo · Full-time · London, UK
- Sit on 6 boards.
- Led or co-led 22 investments, 7 of them now at Series B or later.

Projects

Open-source growth toolkit

2026

A small library for consumer finance that 275 developers star on GitHub.

Conference talk: lessons from company

2022

What went wrong and what worked while scaling consumer finance.

References

No references yet.

Education

University of Leeds
BSc, Business Administration
2013 - 2016

Details

Compensation expectations

What they are targeting for their next role.

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