Imogen Hobbs

Overview

I've spent 22 years on marketing analytics - first at BAE Systems, now at Ledger Grid. Wrote the metric definitions the leadership team reviews every week. Built the marketing science models now used in 4 product decisions a quarter. Before that: KPMG and BT Group. Most at home with incrementality and attribution. I tinker with 3D printers.

Replies on weekends

Experience

1. Head of Data

   Jun 2023 - Present
   Ledger Grid · 3 yr 4 mo · Full-time · London, UK
   • Taught SQL to 95 non-analysts.
   • Wrote the metric definitions the leadership team reviews every week.
   • Replaced 93 hand-built dashboards with one metrics layer people trust.
2. Data Analyst

   Feb 2022 - Jun 2023
   KPMG · 1 yr 4 mo · Full-time · London, UK
   • Taught SQL to 100 non-analysts.
   • Wrote the metric definitions the leadership team reviews every week.
3. Staff Data Scientist

   Jan 2020 - Feb 2022
   BT Group · 2 yr 1 mo · Full-time · London, UK
   • Wrote the metric definitions the leadership team reviews every week.
   • Replaced 62 hand-built dashboards with one metrics layer people trust.
4. Data Scientist

   Apr 2018 - Jan 2020
   Tesco · 1 yr 9 mo · Contract · London, UK
   • Wrote the metric definitions the leadership team reviews every week.
   • Replaced 33 hand-built dashboards with one metrics layer people trust.
5. Data Scientist

   Jun 2014 - Apr 2018
   BAE Systems · 3 yr 10 mo · Full-time · London, UK
   • Replaced 62 hand-built dashboards with one metrics layer people trust.
   • Wrote the metric definitions the leadership team reviews every week.

No references yet.

Education

1. University of Leeds

   BSc, Mathematics
   2001 - 2004