Iqra Amreen Mirza

Co-founder & COO at Notch Studio · D2C food brands

Notch Studio

Bengaluru, India · IST (UTC+5:30)

11+ years experience

Narsee Monjee Institute of Management Studies

English, Hindi, Kannada

Raising Hiring

Messaging unavailable

Overview

Founder of Notch Studio (D2C food brands). 20 years of building before that. Grew the team to 79 people across 2 countries. Before that: Razorpay and Cognizant. Most at home with supply chain and marketing. Gardening and composting evangelist.

Good reasons to reach out

Investors who back our stage and sector
Candidates for the role I'm hiring for
Second opinions on marketing decisions
Speaking or podcast invitations

Please don't message about

Courses and coaching offers
Unpaid work or spec projects
Crypto token projects

Replies on weekends

Skills

supply chainconsumer brandsmarketing

RaisingRaising capital

closes in 3 months

Raising a $12M seed for GST reconciliation for construction firms

Stage: Seed
Raising: $12M
Instrument: Convertible note
Committed so far: Opening the round now
Lead investor: Looking for a lead
Traction: $32k MRR after 12 months
Use of funds: Go-to-market in two new countries

$32k MRR after 12 months. Looking for investors who know e-commerce and can help with regulatory approvals.

Bengaluru, India · remote OKsupply chainconsumer brandsmarketing

Open

HiringHiring for a role

closes in 3 months

Looking for founding engineers to join Notch Studio early - D2C food brands

Role: Founding engineer
Level: Senior
Type: Full-time
Work mode: Remote within country
Compensation: ₹30-60 LPA
Team: Founding team, 7 people
Start: Within two months
Must have: Production experience with marketing Production experience with supply chain Good judgment about what not to build
Process: 3 conversations, no take-home

Comp ₹43-50 LPA. Three interviews over a week. Message me with one thing you shipped that you're proud of.

Bengaluru, Indiaconsumer brandssupply chainmarketing

Open

Experience

Co-founder & COO
Apr 2024 - Present
Notch Studio · 2 yr 6 mo · Full-time · Bengaluru, India
- Previously built and sold a small D2C food brands company.
- Took Notch Studio from zero to $6 million ARR.
Senior Engineering Manager
Jul 2022 - Apr 2024
Razorpay · 1 yr 9 mo · Full-time · Bengaluru, India
- Wrote the marketing service that now handles 14 million requests a day.
- Shipped 18 launches on the payments platform team without a rollback.
Senior Engineering Manager
May 2020 - Jul 2022
Cognizant · 2 yr 2 mo · Full-time · Bengaluru, India
- Brought on-call pages for growth down from 38 a week to 3.
- Shipped 8 launches on the growth team without a rollback.
Staff Site Reliability Engineer
Jan 2017 - May 2020
PwC · 3 yr 4 mo · Full-time · Bengaluru, India
- Shipped 20 launches on the infrastructure team without a rollback.
- Reduced cloud spend on infrastructure by 26% in two quarters.
Senior Engineering Manager
Aug 2015 - Jan 2017
Asian Paints · 1 yr 5 mo · Full-time · Bengaluru, India
- Wrote the consumer brands service that now handles 25 million requests a day.
- Brought on-call pages for Android down from 37 a week to 2.

Projects

D2C food brands benchmark

2022

Reproducible benchmarks comparing supply chain and consumer brands on real workloads.

References

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Education

Narsee Monjee Institute of Management Studies
MBA, Business Administration
2006 - 2008
Symbiosis International University
BBA, Engineering
2002 - 2006

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