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Overview
I lead marketing analytics at Electronic Arts in Toronto. Built the marketing science models now used in 4 product decisions a quarter. Taught SQL to 156 non-analysts. Most at home with Looker and A/B testing. I host a monthly meetup on marketing analytics.
Good reasons to reach out
- Questions about marketing analytics
- Working sessions on Looker
- Thoughtful intros to people in my field
Please don't message about
- Crypto token projects
- Generic networking requests
- Unpaid work or spec projects
Prefers short, specific messages
Skills
LookerSQLincrementalityA/B testing
Experience
- Analytics ManagerMar 2024 - PresentElectronic Arts · 2 yr 8 mo · Full-time · Toronto, ON
- Wrote the metric definitions the leadership team reviews every week.
- Built the marketing science models now used in 3 product decisions a quarter.
- Senior Data ScientistJun 2021 - Mar 2024Air Canada · 2 yr 9 mo · Full-time · Toronto, ON
- Replaced 70 hand-built dashboards with one metrics layer people trust.
- Wrote the metric definitions the leadership team reviews every week.
- Data ScientistJan 2019 - Jun 2021Canadian Tire · 2 yr 5 mo · Contract · Toronto, ON
- Wrote the metric definitions the leadership team reviews every week.
- Taught SQL to 50 non-analysts.
- Data AnalystOct 2017 - Jan 2019Rogers · 1 yr 3 mo · Full-time · Toronto, ON
- Replaced 80 hand-built dashboards with one metrics layer people trust.
- Wrote the metric definitions the leadership team reviews every week.
References
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Education
- Rotman School of ManagementMBA, Business Administration2018 - 2020
- University of AlbertaBSc, Mathematics2013 - 2017
Details
Compensation expectations
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Direct contact details
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