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Itai Katz

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Marketing Director at Quayside Health · Content and SEO · copywriting, analytics

Works at
Quayside Health
Location
Tel Aviv, Israel · IST (UTC+2)
Experience
14+ years experience
Education
INSEAD Abu Dhabi
Languages
English, Hebrew
Open to workHiring
Message Connect

Overview

Based in Tel Aviv. I lead content and SEO at Quayside Health. Built a library of 579 articles that still drives sign-ups. Rebuilt the content reporting so every rupee and dollar of spend is traceable. Before that: Fawry and Talabat. Most at home with copywriting and editorial. I host a monthly meetup on content and SEO.

Good reasons to reach out
  • Roles in content and SEO
  • Candidates for the role I'm hiring for
  • Speaking or podcast invitations
  • Questions about content and SEO
  • Thoughtful intros to people in my field
Please don't message about
  • Agency or outsourcing pitches
  • Courses and coaching offers
Skills
analyticscopywritingeditorialcontent strategy
Open to workLooking for a role
closes in 3 months

Looking for a Marketing Director role where I own content end to end

Target roles
Marketing Director
Level
Senior
Industries
Healthtech, Logistics
Work mode
On-site
Available
30 days notice
Work authorization
Authorized to work in Israel
What I'm looking for
A team that ships weekly and owns content end to end.
Not interested in
Agencies and outsourcing firms

17 years in content and SEO. Strongest at editorial and content strategy. Open to the right conversation.

Tel Aviv, Israeleditorialcontent strategycopywriting
Open
HiringHiring for a role
closes in 3 months

8 growth marketer roles open on the content team in Tel Aviv

Role
Growth marketer
Level
Senior
Type
Full-time
Work mode
Hybrid
Compensation
$132k-$170k + equity
Team
Content, 6 people
Start
Within a month
Must have
Campaigns you can show results for Strong writing Good judgment about what not to build
Process
Decision within 10 days

Comp AED 38k-44k a month. Three interviews over a week. Message me with one thing you shipped that you're proud of.

Tel Aviv, Israeleditorialcopywritinganalytics
Open

Experience

  1. Marketing Director
    Dec 2023 - Present
    Quayside Health · 2 yr 11 mo · Contract · Tel Aviv, Israel
    • Grew organic traffic from 45k to 1770k monthly visits.
    • Launched 14 campaigns, 4 of them in new markets.
    • Hired and trained a content team of 6.
  2. Growth Marketing Manager
    May 2021 - Dec 2023
    Fawry · 2 yr 7 mo · Full-time · Tel Aviv, Israel
    • Grew organic traffic from 188k to 1917k monthly visits.
  3. Product Marketing Manager
    Oct 2017 - May 2021
    Talabat · 3 yr 7 mo · Full-time · Tel Aviv, Israel
    • Ran 42 customer interviews before writing the first spec.
    • Killed 4 features nobody used and shipped the 4 that customers asked for.
  4. Senior Brand Manager
    Jun 2015 - Oct 2017
    Check Point Software · 2 yr 4 mo · Full-time · Tel Aviv, Israel
    • Launched 17 campaigns, 4 of them in new markets.
  5. Content Marketing Lead
    Oct 2012 - Apr 2015
    Fiverr · 2 yr 6 mo · Full-time · Tel Aviv, Israel
    • Built a library of 812 articles that still drives sign-ups.
    • Grew organic traffic from 90k to 615k monthly visits.

Projects

Write-up: content and SEO in practice
2026

A long-form guide to content and SEO for people starting out.

Open-source analytics toolkit
2026

A small library for content and SEO that 654 developers star on GitHub.

References

No references yet.

Education

  1. INSEAD Abu Dhabi
    MBA, Business Administration
    2009 - 2011
  2. American University of Sharjah
    BSc, Journalism
    2004 - 2008

Details

Compensation expectations
What they are targeting for their next role.
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Direct email and a scheduling link.
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