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Ivan Cruz

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Senior Product Manager at Meta · Developer products · APIs, technical product management

Works at
Meta
Location
Santiago, Chile · CLT (UTC-4)
Experience
10+ years experience
Education
UNAM
Languages
English, Spanish
Open to workAdvising
Message Connect

Overview

10 years in product management, the last 1 at Meta, where I work on the developer team. Took developer activation from 19% to 55% in three quarters. Cut time-to-first-value for new developer customers from 11 days to 3. Before that: Santander and Bradesco. Most at home with APIs and evaluation. I speak at conferences a couple of times a year.

Good reasons to reach out
  • Roles in developer products
  • Advice on developer products
  • Questions about developer products
  • Working sessions on APIs
Please don't message about
  • Unpaid work or spec projects
  • Feature requests for my employer's product
  • Courses and coaching offers

Replies on weekends

Skills
technical product managementAPIsevaluationSDKs
Open to workLooking for a role
closes in 3 months

Next role: Product Manager in energy, Santiago or hybrid

Target roles
Product Manager
Level
Senior
Industries
E-commerce, Climate tech
Work mode
Hybrid
Available
90 days notice
Work authorization
Authorized to work in Chile
What I'm looking for
Early-stage company (Series A) where developer products is core to the product.
Not interested in
Crypto

10 years in developer products. Strongest at SDKs and evaluation. Can start in about six weeks.

Santiago, Chileevaluationsdkstechnical product management
Open
AdvisingOpen to advising
closes in 3 months

Office hours for first-time founders: developer products and SDKs

Topics
developer products, technical product management, evaluation
Format
Calls
Terms
Open to discuss
Capacity
A few async reviews a month
Best for
Seed to Series A teams

10 years of developer products. Can review plans, decks and hiring loops.

Santiago, Chiletechnical product managementevaluationsdks
Open

Experience

  1. Senior Product Manager
    Jul 2025 - Present
    Meta · 1 yr 4 mo · Full-time · Santiago, Chile
    • Cut time-to-first-value for new developer customers from 20 days to 2.
    • Grew developer revenue from $8 million to $57 million ARR.
    • Ran 118 customer interviews before writing the first spec.
  2. Product Manager
    Nov 2022 - Apr 2025
    Santander · 2 yr 5 mo · Full-time · Santiago, Chile
    • Cut time-to-first-value for new developer customers from 21 days to 4.
  3. Associate Product Manager
    May 2019 - Nov 2022
    Bradesco · 3 yr 6 mo · Full-time · Santiago, Chile
    • Cut time-to-first-value for new developer customers from 21 days to 3.
  4. Product Manager
    Jan 2018 - May 2019
    Cencosud · 1 yr 4 mo · Full-time · Santiago, Chile
    • Ran 110 customer interviews before writing the first spec.
    • Cut time-to-first-value for new developer customers from 11 days to 4.
  5. Associate Product Manager
    Oct 2016 - Jan 2018
    Cemex · 1 yr 3 mo · Full-time · Santiago, Chile
    • Cut time-to-first-value for new developer customers from 21 days to 1.
    • Launched the developer product in 9 markets.

Projects

Side project: a reading list app
2026

Built with SDKs and APIs. 892 people used it last year.

Developer products benchmark
2022

Reproducible benchmarks comparing evaluation and APIs on real workloads.

References

No references yet.

Education

  1. UNAM
    Licenciatura, Engineering
    2011 - 2015

Details

Compensation expectations
What they are targeting for their next role.
Visible to connections
Direct contact details
Direct email and a scheduling link.
Visible to connections

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