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Ivan Medina

Sample profile

Marketing Director at Carrow Digital · copywriting, editorial

Works at
Carrow Digital
Location
Bogotá, Colombia · COT (UTC-5)
Experience
15+ years experience
Education
Universidad Nacional de Colombia
Languages
English, Spanish
Hiring
Message Connect

Overview

Currently at Carrow Digital, where I lead content and SEO with a team of 53. Built a library of 170 articles that still drives sign-ups. Most at home with editorial and content strategy. Outside work: long runs and longer podcasts.

Good reasons to reach out
  • Candidates for the role I'm hiring for
  • Speaking or podcast invitations
  • Working sessions on content strategy
Please don't message about
  • SEO and link-building offers
  • Paid follower schemes
  • Generic networking requests

Usually replies within a day

Skills
copywritingeditorialanalyticscontent strategy
HiringHiring for a role
closes in 3 months

Hiring a growth marketer for the content team - Bogotá or remote

Role
Growth marketer
Level
Senior
Type
Full-time
Work mode
Remote
Compensation
$164k-$210k + equity
Team
Content, 16 people
Start
Within two months
Must have
Campaigns you can show results for Strong writing Good judgment about what not to build
Process
Decision within 10 days

Comp R$27k-R$38k a month. Four conversations, no take-home. Message me with one thing you shipped that you're proud of.

Bogotá, Colombia · remote OKeditorialcontent strategycopywriting
Open

Experience

  1. Marketing Director
    Sep 2024 - Present
    Carrow Digital · 2 yr 2 mo · Full-time · Bogotá, Colombia
    • Built a library of 524 articles that still drives sign-ups.
    • Launched 7 campaigns, 5 of them in new markets.
  2. Product Marketing Manager
    Sep 2021 - Sep 2024
    Globant · 3 yr · Full-time · Bogotá, Colombia
    • Took developer activation from 23% to 42% in three quarters.
  3. Content Marketing Lead
    Jan 2018 - Sep 2021
    Uber · 3 yr 8 mo · Full-time · Bogotá, Colombia
    • Hired and trained a content team of 11.
    • Rebuilt the content reporting so every rupee and dollar of spend is traceable.
  4. Senior Brand Manager
    Jun 2015 - Jan 2018
    Clip · 2 yr 7 mo · Contract · Bogotá, Colombia
    • Rebuilt the content reporting so every rupee and dollar of spend is traceable.
    • Grew organic traffic from 115k to 1135k monthly visits.
  5. Product Marketing Manager
    Jan 2012 - Jun 2015
    Despegar · 3 yr 5 mo · Full-time · Bogotá, Colombia
    • Cut time-to-first-value for new creator customers from 9 days to 2.
    • Took creator activation from 31% to 54% in three quarters.

Projects

Content and SEO benchmark
2026

Reproducible benchmarks comparing analytics and copywriting on real workloads.

Conference talk: lessons from content
2022

What went wrong and what worked while scaling content and SEO.

References

No references yet.

Education

  1. Universidad Nacional de Colombia
    Ingeniería, Psychology
    2003 - 2007

Details

Compensation expectations
What they are targeting for their next role.
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Direct email and a scheduling link.
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