Jiwoo Choi

Overview

22 years in product management, the last 1 at Harvest Care, where I lead the care team. Killed 6 features nobody used and shipped the 2 that customers asked for. Launched the care product in 13 markets. Most at home with compliance and clinical workflows. Learning Japanese, slowly.

Replies on weekends

Experience

1. VP of Product

   Mar 2026 - Present
   Harvest Care · 7 mo · Full-time · Seoul, South Korea
   • Took care activation from 29% to 40% in three quarters.
   • Cut time-to-first-value for new care customers from 14 days to 1.
   • Killed 4 features nobody used and shipped the 3 that customers asked for.
2. Associate Product Manager

   Jul 2022 - Mar 2026
   Accenture · 3 yr 8 mo · Full-time · Seoul, South Korea
   • Cut time-to-first-value for new care customers from 15 days to 2.
   • Ran 41 customer interviews before writing the first spec.
3. Principal Product Manager

   Jan 2020 - Jul 2022
   Sea · 2 yr 6 mo · Full-time · Seoul, South Korea
   • Previously an operator for 5 years before investing.
4. Senior Product Manager

   Apr 2016 - Jan 2020
   Mercari · 3 yr 9 mo · Full-time · Seoul, South Korea
   • Grew care revenue from $5 million to $33 million ARR.
5. Senior Product Manager

   Jul 2013 - Apr 2016
   Maybank · 2 yr 9 mo · Full-time · Seoul, South Korea
   • Killed 8 features nobody used and shipped the 4 that customers asked for.
   • Launched the care product in 5 markets.

Projects

No references yet.

Education

1. Nanyang Technological University

   BEng, Computer Science
   2000 - 2004