Johanna Jung

S

Growth Marketing Manager at IKEA · Performance marketing · CAC/LTV, Google Ads

IKEA
Vienna, Austria · CET (UTC+1)
7+ years experience
IE Business School
English, German
Open to work
Messaging unavailable

Overview

Growth Marketing Manager at IKEA, focused on performance marketing. Cut blended CAC by 31% while doubling spend. Hired and trained a acquisition team of 10. Most at home with CAC/LTV and Google Ads. I write a small newsletter about performance marketing.

Good reasons to reach out
  • Roles in performance marketing
  • Second opinions on creative testing decisions
Please don't message about
  • Crypto token projects
  • Courses and coaching offers

Fastest replies in the morning

Skills
agency managementpaid socialcreative testingattributionCAC/LTVGoogle Ads
Open to workLooking for a role
closes in 3 months

Senior Growth Marketing Manager roles in agritech - Vienna or remote

Target roles
Senior Growth Marketing Manager
Level
Senior
Industries
Logistics, Consumer apps
Work mode
Hybrid
Available
From next quarter
Work authorization
Authorized to work in Austria
What I'm looking for
Hands-on work on attribution with room to mentor.
Not interested in
Crypto

7 years in performance marketing. Strongest at CAC/LTV and agency management. Available from next month.

Vienna, Austriaagency managementcac/ltvcreative testing
Open

Experience

  1. Growth Marketing Manager
    Aug 2023 - Present
    IKEA · 3 yr 2 mo · Full-time · Vienna, Austria
    • Hired and trained a acquisition team of 5.
    • Rebuilt the acquisition reporting so every rupee and dollar of spend is traceable.
  2. Marketing Associate
    Mar 2022 - Aug 2023
    Bosch · 1 yr 5 mo · Full-time · Vienna, Austria
    • Ran 718 creative tests a year across paid social.
    • Launched 7 campaigns, 3 of them in new markets.
  3. Marketing Associate
    Oct 2019 - Mar 2022
    Cabify · 2 yr 5 mo · Full-time · Vienna, Austria
    • Ran 696 creative tests a year across paid social.
    • Cut blended CAC by 41% while doubling spend.

Projects

Conference talk: lessons from acquisition
2022

What went wrong and what worked while scaling performance marketing.

References

No references yet.

Education

  1. IE Business School
    MBA, Business Administration
    2022 - 2024
  2. Sorbonne University
    Licence, Communications
    2016 - 2019

Details

Compensation expectations
What they are targeting for their next role.
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