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Overview
Currently at McKinsey & Company, where I work on content and SEO. Hired and trained a content team of 5. Built a library of 367 articles that still drives sign-ups. Before that: Volvo Cars and ING. Most at home with copywriting and content strategy. I write a small newsletter about content and SEO.
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- Offshore staffing offers
- Courses and coaching offers
- Unpaid work or spec projects
Answers in batches on Fridays
Skills
editorialcopywritinganalyticscontent strategy
Experience
- Content Marketing LeadJan 2026 - PresentMcKinsey & Company · 10 mo · Full-time · Munich, Germany
- Launched 10 campaigns, 3 of them in new markets.
- Grew organic traffic from 163k to 1006k monthly visits.
- Rebuilt the content reporting so every rupee and dollar of spend is traceable.
- Marketing AssociateApr 2024 - Jan 2026Volvo Cars · 1 yr 9 mo · Full-time · Munich, Germany
- Grew organic traffic from 144k to 1615k monthly visits.
- Growth Marketing ManagerJun 2022 - Apr 2024ING · 1 yr 10 mo · Full-time · Munich, Germany
- Built a library of 335 articles that still drives sign-ups.
- Marketing AssociateOct 2018 - Jun 2022BlaBlaCar · 3 yr 8 mo · Full-time · Munich, Germany
- Built a library of 805 articles that still drives sign-ups.
- Marketing AssociateOct 2016 - Oct 2018Mollie · 2 yr · Full-time · Munich, Germany
- Built a library of 750 articles that still drives sign-ups.
- Grew organic traffic from 137k to 1804k monthly visits.
References
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Education
- Bocconi UniversityBSc, Communications2013 - 2016
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