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Julia Karen Hsu

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Marketing Director at Twilio · Content and SEO

Works at
Twilio
Location
Miami, FL · ET (UTC-5)
Experience
13+ years experience
Education
Kellogg School of Management
Languages
English, Mandarin
Co-founder
Message Connect

Overview

Marketing Director at Twilio, focused on content and SEO. Launched 6 campaigns, 3 of them in new markets. Rebuilt the content reporting so every rupee and dollar of spend is traceable.

Good reasons to reach out
  • People who want to build this with me
  • Questions about content and SEO
Please don't message about
  • Offshore staffing offers
  • Crypto token projects

Fastest replies in the morning

Skills
content strategyeditorialanalyticscopywriting
Co-founderLooking for a co-founder
closes in 3 months

Looking for an operations co-founder for data labelling for cloud-native startups

The idea
Looking for an operations co-founder for data labelling for cloud-native startups
Stage
Early revenue
I bring
5 years in content and SEO
Looking for
Commercial co-founder who has sold to enterprises
Commitment
Full-time now
Location
Miami or remote

I bring 13 years of content and SEO (currently Twilio). Ideally you've shipped B2B software. Full-time from day one.

Miami, FL · remote OKanalyticseditorialcopywriting
Open

Experience

  1. Marketing Director
    Feb 2024 - Present
    Twilio · 2 yr 9 mo · Full-time · Miami, FL
    • Launched 13 campaigns, 5 of them in new markets.
    • Rebuilt the content reporting so every rupee and dollar of spend is traceable.
  2. Product Marketing Manager
    Jan 2021 - Feb 2024
    Wells Fargo · 3 yr 1 mo · Full-time · Miami, FL
    • Grew creator revenue from $6 million to $60 million ARR.
    • Ran 118 customer interviews before writing the first spec.
  3. Content Marketing Lead
    Apr 2018 - Jan 2021
    MongoDB · 2 yr 9 mo · Full-time · Miami, FL
    • Launched 12 campaigns, 6 of them in new markets.
    • Hired and trained a content team of 10.
  4. Marketing Associate
    Jan 2015 - Feb 2018
    Wells Fargo · 3 yr 1 mo · Full-time · Miami, FL
    • Grew organic traffic from 62k to 726k monthly visits.
  5. Marketing Associate
    Oct 2013 - Jan 2015
    Mastercard · 1 yr 3 mo · Full-time · Miami, FL
    • Grew organic traffic from 99k to 708k monthly visits.
    • Built a library of 251 articles that still drives sign-ups.

Projects

Conference talk: lessons from content
2025

What went wrong and what worked while scaling content and SEO.

Write-up: content and SEO in practice
2022

A long-form guide to content and SEO for people starting out.

References

No references yet.

Education

  1. Kellogg School of Management
    MBA, Business Administration
    2014 - 2016
  2. Virginia Tech
    BS, Business Administration
    2008 - 2012

Details

Compensation expectations
What they are targeting for their next role.
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Direct email and a scheduling link.
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