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Overview
Currently at Carrow Health, where I work on content and SEO. Built a library of 493 articles that still drives sign-ups. Grew organic traffic from 134k to 664k monthly visits. Before that: HP and BlackRock.
Good reasons to reach out
- Second opinions on copywriting decisions
- Thoughtful intros to people in my field
Please don't message about
- Agency or outsourcing pitches
- Unpaid work or spec projects
Answers in batches on Fridays
Skills
content strategycopywritinganalyticseditorial
Experience
- Content Marketing LeadFeb 2024 - PresentCarrow Health · 2 yr 9 mo · Full-time · Portland, OR
- Hired and trained a content team of 10.
- Launched 5 campaigns, 4 of them in new markets.
- Rebuilt the content reporting so every rupee and dollar of spend is traceable.
- Growth Marketing ManagerOct 2020 - Jan 2024HP · 3 yr 3 mo · Contract · Portland, OR
- Hired and trained a content team of 6.
- Rebuilt the content reporting so every rupee and dollar of spend is traceable.
- Marketing AssociateOct 2019 - Aug 2020BlackRock · 10 mo · Full-time · Portland, OR
- Grew organic traffic from 163k to 1666k monthly visits.
- Launched 12 campaigns, 3 of them in new markets.
Projects
Conference talk: lessons from content
2025What went wrong and what worked while scaling content and SEO.
Content and SEO benchmark
2023Reproducible benchmarks comparing analytics and content strategy on real workloads.
References
No references yet.
Education
- WhartonMBA, Business Administration2019 - 2021
- Harvard UniversityAB, Psychology2015 - 2019
Details
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Direct contact details
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