Justin Davidson

Overview

Based in Toronto. I lead content and SEO at Prism Energy. Hired and trained a content team of 5. Grew organic traffic from 127k to 933k monthly visits. I speak at conferences a couple of times a year.

Replies within two days

Experience

1. CMO

   Mar 2026 - Present
   Prism Energy · 7 mo · Full-time · Toronto, ON
   • Moved 72% of growth traffic off a legacy monolith without a customer-facing incident.
   • Shipped 12 launches on the growth team without a rollback.
   • Led the migration of 31 services to copywriting.
2. Marketing Associate

   Jun 2023 - Mar 2026
   PwC · 2 yr 9 mo · Full-time · Toronto, ON
   • Launched 9 campaigns, 6 of them in new markets.
   • Built a library of 257 articles that still drives sign-ups.
3. Product Marketing Manager

   Dec 2019 - Jun 2023
   BMO · 3 yr 6 mo · Full-time · Toronto, ON
   • Cut time-to-first-value for new AI products customers from 16 days to 1.
4. Senior Brand Manager

   May 2016 - Dec 2019
   Lululemon · 3 yr 7 mo · Full-time · Toronto, ON
   • Built a library of 280 articles that still drives sign-ups.
   • Grew organic traffic from 53k to 1988k monthly visits.
5. Senior Brand Manager

   Dec 2012 - May 2016
   Bell Canada · 3 yr 5 mo · Full-time · Toronto, ON
   • Hired and trained a content team of 7.
   • Grew organic traffic from 140k to 1824k monthly visits.

Projects

No references yet.

Education

1. Queen's University

   BCom, Journalism
   2004 - 2008