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Overview
Currently at Farfetch, where I work on content and SEO. Built a library of 355 articles that still drives sign-ups. Grew organic traffic from 114k to 1118k monthly visits. Before that: Nokia and Farfetch. Most at home with content strategy and copywriting.
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Skills
copywritinganalyticseditorialcontent strategy
Experience
- Content Marketing LeadJun 2025 - PresentFarfetch · 1 yr 5 mo · Full-time · Paris, France
- Hired and trained a content team of 11.
- Rebuilt the content reporting so every rupee and dollar of spend is traceable.
- Grew organic traffic from 171k to 1525k monthly visits.
- Marketing AssociateSep 2022 - Jun 2025Nokia · 2 yr 9 mo · Full-time · Paris, France
- Launched 13 campaigns, 2 of them in new markets.
- Marketing AssociateOct 2020 - Sep 2022Farfetch · 1 yr 11 mo · Full-time · Paris, France
- Grew organic traffic from 157k to 917k monthly visits.
References
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Education
- Aalto UniversityMSc, Communications2020 - 2022
- Sorbonne UniversityLicence, Communications2016 - 2019
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