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Kalpana Mohan

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Content Marketing Lead at Salesforce · Content and SEO · copywriting, analytics

Works at
Salesforce
Location
Bengaluru, India · IST (UTC+5:30)
Experience
10+ years experience
Education
Srishti Manipal Institute
Languages
English, Hindi, Kannada
Co-founder
Message Connect

Overview

Based in Bengaluru. I work on content and SEO at Salesforce. Built a library of 318 articles that still drives sign-ups. Most at home with editorial and storytelling.

Good reasons to reach out
  • People who want to build this with me
  • Questions about content and SEO
  • Speaking or podcast invitations
  • Second opinions on copywriting decisions
Please don't message about
  • Guest post swaps
  • Crypto token projects

Replies on weekday evenings

Skills
content strategyeditorialanalyticscopywritingstorytelling
Co-founderLooking for a co-founder
closes in 3 months

Looking for an ML-focused co-founder for fleet telematics for property managers

The idea
Looking for an ML-focused co-founder for fleet telematics for property managers
Stage
Customer interviews
I bring
9 years in content and SEO
Looking for
Product-minded engineer
Commitment
Full-time now
Location
Bengaluru or remote

I bring 10 years of content and SEO (currently Salesforce). Ideally you've led a design team. Pre-product, some customer interviews done.

Bengaluru, India · remote OKcontent strategyeditorialstorytelling
Open

Experience

  1. Content Marketing Lead
    Apr 2025 - Present
    Salesforce · 1 yr 7 mo · Full-time · Bengaluru, India
    • Grew organic traffic from 171k to 1121k monthly visits.
    • Launched 12 campaigns, 3 of them in new markets.
    • Rebuilt the content reporting so every rupee and dollar of spend is traceable.
  2. Marketing Associate
    May 2022 - Apr 2025
    LTIMindtree · 2 yr 11 mo · Full-time · Bengaluru, India
    • Grew organic traffic from 123k to 1294k monthly visits.
  3. Marketing Associate
    Aug 2020 - May 2022
    Reliance Jio · 1 yr 9 mo · Full-time · Bengaluru, India
    • Launched 13 campaigns, 4 of them in new markets.
    • Built a library of 192 articles that still drives sign-ups.
  4. Marketing Associate
    Nov 2016 - Aug 2020
    BigBasket · 3 yr 9 mo · Full-time · Bengaluru, India
    • Built a library of 615 articles that still drives sign-ups.

Projects

Open-source analytics toolkit
2026

A small library for content and SEO that 96 developers star on GitHub.

References

No references yet.

Education

  1. Srishti Manipal Institute
    B.Des, Marketing
    2011 - 2015

Details

Compensation expectations
What they are targeting for their next role.
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Direct contact details
Direct email and a scheduling link.
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