Kamau Kamau

Head of Marketing at Tandem Finance · copywriting, content strategy

Tandem Finance

Nairobi, Kenya · EAT (UTC+3)

14+ years experience

Covenant University

English, Swahili, French

Co-founder

Messaging unavailable

Overview

Currently at Tandem Finance, where I lead content and SEO with a team of 9. Hired and trained a content team of 5. Grew organic traffic from 98k to 839k monthly visits. Before that: Interswitch and Ecobank. Yoga every morning.

Good reasons to reach out

People who want to build this with me
Working sessions on analytics
Second opinions on brand strategy decisions
Speaking or podcast invitations

Please don't message about

Guest post swaps
Paid follower schemes
Agency or outsourcing pitches

Skills

brand strategyanalyticscontent strategycopywriting

Co-founderLooking for a co-founder

closes in 3 months

Looking for a go-to-market co-founder for price monitoring for insurers

The idea: Price monitoring for insurers
Stage: Prototype
I bring: 4 years in content and SEO
Looking for: Product-minded engineer
Commitment: Part-time to start
Location: Nairobi or remote

I bring 16 years of content and SEO (currently Tandem Finance). Ideally you've led a design team. Pre-product, some customer interviews done.

Nairobi, Kenya · remote OKcopywritingcontent strategyanalytics

Open

Experience

Head of Marketing
Oct 2024 - Present
Tandem Finance · 2 yr · Full-time · Nairobi, Kenya
- Rebuilt the content reporting so every rupee and dollar of spend is traceable.
- Built a library of 394 articles that still drives sign-ups.
- Grew organic traffic from 130k to 797k monthly visits.
Marketing Associate
Jun 2022 - Jul 2024
Interswitch · 2 yr 1 mo · Full-time · Nairobi, Kenya
- Grew organic traffic from 161k to 1119k monthly visits.
- Launched 7 campaigns, 5 of them in new markets.
Senior Brand Manager
Aug 2019 - May 2022
Ecobank · 2 yr 9 mo · Full-time · Nairobi, Kenya
- Launched 4 campaigns, 3 of them in new markets.
- Rebuilt the content reporting so every rupee and dollar of spend is traceable.
Content Marketing Lead
Jul 2016 - Aug 2019
Equity Bank · 3 yr 1 mo · Full-time · Nairobi, Kenya
- Launched 8 campaigns, 4 of them in new markets.
Product Marketing Manager
Jan 2013 - Jul 2016
Ecobank · 3 yr 6 mo · Full-time · Nairobi, Kenya
- Ran 106 customer interviews before writing the first spec.
- Killed 7 features nobody used and shipped the 2 that customers asked for.

References

No references yet.

Education

Covenant University
BEng, Psychology
2005 - 2009

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