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Kedar Phadke

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Director of Design at EY · interviews, user research

Works at
EY
Location
Ahmedabad, India · IST (UTC+5:30)
Experience
6+ years experience
Education
Jadavpur University
Languages
English, Hindi, Gujarati
Advising
Message Connect

Overview

Based in Ahmedabad. I lead user research at EY. Ran 100 usability sessions and turned them into a research repository. Built a component library 84 engineers ship with every day.

Good reasons to reach out
  • Advice on user research
  • Questions about user research
  • Thoughtful intros to people in my field
Please don't message about
  • Agency or outsourcing pitches
  • Unpaid design tests

Fastest replies in the morning

Skills
usability testingsynthesisuser researchinterviewsjobs to be done
AdvisingOpen to advising
closes in 3 months

Office hours for first design hires: user research and user research

Topics
user research, synthesis, jobs to be done
Format
Office hours
Terms
Paid
Capacity
A few async reviews a month
Best for
Engineers moving into leadership

13 years of user research. Prefer specific questions over coffee chats.

Ahmedabad, Indiausability testingsynthesisjobs to be done
Open

Experience

  1. Director of Design
    Feb 2026 - Present
    EY · 9 mo · Full-time · Ahmedabad, India
    • Ran 102 usability sessions and turned them into a research repository.
    • Brought the research flows to WCAG 2.2 AA.
  2. Design Manager
    May 2024 - Feb 2026
    Razorpay · 1 yr 9 mo · Full-time · Ahmedabad, India
    • Brought the research flows to WCAG 2.2 AA.
  3. Product Designer
    Mar 2023 - May 2024
    Mahindra Group · 1 yr 2 mo · Full-time · Ahmedabad, India
    • Brought the research flows to WCAG 2.2 AA.
    • Shipped the research redesign that lifted task completion 19%.
  4. Staff Product Designer
    Jan 2022 - Mar 2023
    Capgemini · 1 yr 2 mo · Full-time · Ahmedabad, India
    • Cut support tickets about research by 51% with clearer copy and states.
    • Shipped the research redesign that lifted task completion 29%.
  5. Senior Product Designer
    Jun 2020 - Jan 2022
    Morgan Stanley · 1 yr 7 mo · Full-time · Ahmedabad, India
    • Built a component library 76 engineers ship with every day.
    • Shipped the research redesign that lifted task completion 29%.

Projects

User research benchmark
2024

Reproducible benchmarks comparing user research and interviews on real workloads.

Conference talk: lessons from research
2024

What went wrong and what worked while scaling user research.

References

No references yet.

Education

  1. Jadavpur University
    B.E., Interaction Design
    2008 - 2012

Details

Compensation expectations
What they are targeting for their next role.
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Direct contact details
Direct email and a scheduling link.
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