Kelly Carter

Overview

I've spent 8 years on content and SEO - first at Wayfair, now at Stonegate Logistics. Launched 13 campaigns, 3 of them in new markets. Before that: Dropbox and HubSpot. Most at home with editorial and copywriting. Learning to draw.

Prefers short, specific messages

Experience

1. Content Marketing Lead

   Jul 2025 - Present
   Stonegate Logistics · 1 yr 4 mo · Full-time · Washington, DC
   • Launched 18 campaigns, 5 of them in new markets.
   • Built a library of 871 articles that still drives sign-ups.
   • Rebuilt the content reporting so every rupee and dollar of spend is traceable.
2. Product Marketing Manager

   Oct 2022 - Jul 2025
   Dropbox · 2 yr 9 mo · Full-time · Washington, DC
   • Took lending activation from 32% to 45% in three quarters.
   • Grew lending revenue from $1 million to $22 million ARR.
3. Marketing Associate

   Jul 2019 - Oct 2022
   HubSpot · 3 yr 3 mo · Full-time · Washington, DC
   • Launched 8 campaigns, 5 of them in new markets.
   • Built a library of 204 articles that still drives sign-ups.
4. Marketing Associate

   Oct 2018 - Jul 2019
   Wayfair · 9 mo · Full-time · Washington, DC
   • Built a library of 769 articles that still drives sign-ups.
   • Grew organic traffic from 55k to 819k monthly visits.

Projects

No references yet.

Education

1. Purdue University

   BS, Communications
   2014 - 2018